Location Intelligence Market Analysis

The market is segmented by vertical into retail, government, and defense, out of which, the retail segment is anticipated to hold the largest share in the global location intelligence market. This can be accounted to the high utilization of location analytics in managing retail apps to offer improved user experience. Apart from these, location intelligence offers a digital platform to sellers for interacting and building trustworthy relationships, which is also predicted to boost the growth of the market segment in the imminent time. Additionally, on the basis of application, the sales & marketing optimization segment is assessed to acquire the largest share during the forecast period, which can be credited to the fact that use of these services enables assessment of consumer behavior, forecast sales and optimize profitability of businesses.

Our in-depth analysis of the global market includes the following segments