Location-based Services Market Analysis

Location Type (Indoor, Outdoor)

Based on location, the outdoor segment in the location-based services market is expected to hold the largest revenue share of about 60% during the forecast period. Using technologies like GPS, satellites, infrared-based remote sensing, and other positioning techniques, coupled with styled mapping to support navigation services, outdoor positioning entails identifying information, objects, or people in open areas. This technology is used to follow individuals or things across great distances from a certain point. GNSS, cellular networks, and wireless networks are important outside positioning technologies. GPS is the most popular GNSS on mobile devices. Most poll participants rely on a GPS device to navigate around. 93% of respondents to the study claimed to be dependent on their GPS, and 1 in 5 stated they used it daily. Numerous location methods that rely on differential, aided, and high-accuracy GPS chips have been created. Geomarketing and advertising, asset tracking, personal tracking, customer location tracking, fleet tracking, freight management, route optimization, and planning, mapping discovery, and infotainment, geographic event alerts, and defense management are the main outdoor Location-based Services (LBS) applications.

Technology (GPS, Assisted GPS, Enhanced GPS, Enhanced Observed Time Difference, Observed Time Difference, Cell ID, Wi-Fi)

Based on technology, the wi-fi segment is expected to hold 30% share of the global location-based services market during the forecast period. The technology's convenience and ease of use are credited with the segment's rise. Wi-Fi location-based services use a variety of methods to pinpoint a location, from the client device to the access point. Furthermore, the market for Wi-Fi-enabled location technologies is being driven by the introduction of new products. For example, the consumer electronics company Coolpad and the top mobile location technology provider Skyhook Wireless worked together in February 2022 to integrate hybrid Wi-Fi location services and emergency alert software into Coolpad's upcoming feature phone.

Our in-depth analysis of the global location-based services market includes the following segments: