Liquid Packaging Market Trends

Growth Drivers

• Growing demand for liquid packaging for food products and pharmaceuticals: The rising demand for liquid packaging in the food and beverages, cosmetics, and pharmaceutical sectors is a key factor driving the global liquid packaging market over the forecast period. The benefits of flexible liquid packaging such as the capacity to preserve freshness and extend the shelf life of food, lower costs associated with packaging food items, eliminate material waste, and ease of package customization, all contribute to the growth of the liquid packaging market. In October 2022, Witt India announced the launch of Leak-Master Easy for pharma packaging.
• Technological developments in packaging: Innovations in packaging materials and techniques have led to the development of more robust, lightweight, and environmentally friendly packaging solutions. Technological advancements that improve the functionality and appeal of liquid packaging include high-barrier films, aseptic packaging, and smart packaging technologies. High-barrier films provide superior protection against oxygen, moisture, and light, extending the shelf life of liquid products by up to 50%.
• Growing consumer demand for beverages: The growing need in the beverage industry is a major driver of the global liquid packaging market. Convenient, ready-to-drink beverages are becoming most popular among consumers, which has increased demand for creative and effective packaging solutions. Bottled water particularly, has experienced exponential growth due to increasing health consciousness and concern about the cleanliness of the water.

Challenges

• Exorbitant cost of eco-friendly packaging options: Though eco-friendly packing options are in high demand, the costs with recyclable, compostable, and biodegradable packaging materials are more expensive to produce than standard plastic packaging. Small and medium-sized enterprises may find it difficult to adopt eco-friendly packaging alternatives due to budget constraints.
• Logistics and supply chain concerns: Supply chain bottlenecks, fluctuations in raw material availability, and increased transportation costs can all hinder the timely manufacture and distribution of packing materials. Timely delivery of packaging materials to manufacturers without compromising quality is crucial; yet, delays may lead to lost profits and halts in production. Thus, this can affect the overall operations, restraining the liquid packaging market growth.