Liquid Packaging Market size was over USD 477.7 billion in 2023 and is projected to cross USD 867.7 billion by the end of 2036, growing at more than 5.1% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of liquid packaging is evaluated at USD 501.6 billion.
The liquid packaging market has witnessed substantial changes due to growing awareness about sustainability among producers, customers, and regulatory agencies. There has been a high demand for eco-friendly packaging solutions due to rising awareness of environmental problems such as resource depletion and plastic pollution. To lessen the environmental impact of their products, manufacturers are investing to promote the use of recyclable, biodegradable, and reusable packaging materials. For example, bio-based plastics provide a sustainable substitute for traditional petroleum-based plastics. They are made from renewable resources like sugarcane and maize starch.
Furthermore, lighter packaging materials are adopted by customers concerned about the environment and lowering transportation expenses and carbon emissions. The adoption of sustainable packaging practices is further accelerated by regulatory frameworks and efforts aimed at encouraging sustainability, such as the Circular Economy Action Plan of the European Union and numerous plastic ban measures globally. For instance, in March 2023, Sainsbury’s announced the launch of its new liquid detergent online and in all stores, designed to assist customers in reducing plastic at home.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
5.1% |
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Base Year Market Size (2023) |
USD 477.7 billion |
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Forecast Year Market Size (2036) |
USD 867.7 billion |
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Regional Scope |
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Packaging Type (Flexible [Sachets, Films, Pouches], Rigid [Bottles, Paperboard, Drums, Cans, Containers])
The rigid segment accounted for 80.1% of the liquid packaging market share in 2023. Rigid packaging such as bottles, cans, and cartons, provides robust protection and longevity, necessary for products that need to be stable and tamper-evident. Different types of rigid packaging are used in beverage and pharmaceutical packaging solutions and household care items due to their superior qualities over other forms of packaging, such as their long shelf life and ease of handling and transportation.
Many companies are enhancing their product offerings to cater to the rising demand. For instance, in November 2023, Sonoco signed an agreement to acquire Clear Pack Company to expand its operations for rigid packaging plastic containers and provide a broader range of packaging solutions.
Technique (Modified Atmosphere Packaging, Aseptic Packaging, Intelligent Packaging, Vacuum Packaging)
The aseptic packaging segment in the liquid packaging market is set to garner a notable share in the forecast period due to its high demand because of its capacity to preserve product freshness, increase shelf life, and eliminate the need for preservatives in the food and pharmaceutical industry. Blowing molding technology, well-known for its affordability and versatility has advanced owing to the growing demand for custom-shaped bottles, particularly in the beverage industry.
For example, in January 2024, the Chinese aseptic packaging company Shandong NewJF Technology Packaging Co. Ltd (NEWJF) purchased 28.22% of Greatview Aseptic Packaging. NEWJF aims to maintain its position in liquid product packaging by streamlining its processes and fostering innovation in the rapidly growing sector.
Our in-depth analysis of the liquid packaging market includes the following segments:
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Packaging Type |
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Raw Material |
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Technique |
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End use |
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APAC Market Statistics
The liquid packaging market in Asia Pacific accounted for a share of 44.2% in 2023. This can be attributed mainly to favorable government policies, rapidly growing food and beverage and pharmaceutical industries, and the relocation of production facilities to the area because of lower labor and operational expenses.
The market’s growth is aided by the adoption of creative packaging solutions in China and the expansion of e-commerce. The preference for affordable and lightweight packing options contributes to the expansion of the market in this area.
The liquid packaging market in South Korea is expanding due to the rising demand for drinks, dairy products, and other liquids. This has resulted in increasing demand for liquid packaging in the dairy sector. In 2023, milk was the most consumed dairy product in South Korea accounting for 1.33 million metric tons volumes.
In Japan, smart packaging technology is revolutionizing the liquid packaging sector. These technologies integrate components such as temperature sensors, RFID tags, and QR codes to provide customers with real-time product information. Product safety is increased, inventory control is improved, and monitoring and tracing is made easier with intelligent packaging.
North America Market Analysis
North America liquid packaging market is expected to witness significant growth during the forecast period. Innovation in liquid packaging solutions is encouraged by the nation's cutting-edge packaging infrastructure and technological prowess. Strict legal requirements about environmental sustainability and packaging safety encourage the use of cutting-edge packaging technology even more. According to a survey in April 2024, over 53% of people said they could spend an extra 10% on sustainably packaged food.
The U.S. is one of the largest contributors to the expansion of the liquid packaging market in North America due to the significant demand for liquid packaging and the increasing adoption of paper products over other hazardous materials in the area. Other factors such as technological advancements in packaging technology, expansion of the food and beverages industry and pharmaceutical sector, and rising inclination towards online shopping are expected to drive sales of liquid packaging in the U.S.
Key competitors in the liquid packaging industry compete fiercely with one another in an attempt to increase their market share through sustainability and innovation. With their wide range of products and commitment to R&D, businesses like Tetra Pak International S.A. and Amcor Limited dominate the market. These industry pioneers never stop coming up with new ideas to offer cutting-edge, environmentally responsible packaging options. They are adopting several strategies such as mergers and acquisitions, product launches, and joint ventures among others to retain their market position and enhance their product base.
Here is a list of key players operating in the global liquid packaging market:
Author Credits: Abhishek Anil
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