Liquid Fabric Softeners Market Size

Liquid Fabric Softeners Market size is likely to expand at more than 4.3% CAGR during the forecast period i.e., between 2024-2036. The growth of the market can be attributed primarily to the rising disposable income of people across the globe, and their willingness to spend on premium products. According to the Organization for Economic Co-Operation and Development, Ireland witnessed the highest growth in household disposable income, accounting for a growth rate of 8.1 percent in 2020, followed by Costa Rica and Canada with 7.5 percent and 7.3 percent respectively. Along with these, increasing spending on clothing, majorly on expensive and more sensitive form of apparel is also expected to drive market growth in the forthcoming years. Furthermore, there is a surge in the launch of social media advertisements and promotions through e-commerce channels by personal care companies to attract millennial buyers for purchasing fabric conditioners. This is also evaluated to expand market in the near future. In addition, fabric conditioners have several advantages over conventional detergents such as ability to increase the life span of clothes, fast drying and retainment of original shape of clothing, which in turn is projected to offer profitable opportunities to the market.