Liquid Fabric Softeners Market Outlook:
Liquid Fabric Softeners Market size was estimated at USD 16.6 billion in 2024 and is expected to surpass USD 24.8 billion by the end of 2037, rising at a CAGR of 3.9% during the forecast period, i.e., 2025-2037. In 2025, the industry size of liquid fabric softeners is assessed at USD 17.1 billion.
The main growth factor for the liquid fabric softener category remains significant volume growth from consumer laundry, which is reflected in the associated rising indices of the Consumer Price Index (CPI) and Producer Price Index (PPI). The U.S. Bureau of Labor Statistics includes fabric softeners as a "household soaps and detergents" product for CPI. The PPI industry indicates the product tracking is NAICS 325612343, household laundry aids, which includes fabric softeners. The classification of fabric softeners in the CPI and PPI provides price stability and monitors inflation as a foundation for continual periodic price increases and future capacity investment.
The supply chain for raw materials is built around commodity and specialty surfactants, which are primarily derived from quaternary ammonium salts from major chemical suppliers of surfactants such as Shell and Huntsman. The manufacturing capacity has continued to grow with greenfield and toll manufacturing in facilities with EPA Safer Choice certified reviews and the continuation of RDD funding for safer chemistries. International trade routes raw surfactant intermediates from exporting locations to regional blending lines. Domestic Import-Export data shows continued domestic capacity for assembly lines within the US and EU and predictable trend reductions for finished-goods imports.
