On the basis of geographical analysis, the global liquid fabric softeners market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in the Asia Pacific industry is anticipated to account for largest revenue share by 2036, owing to increasing consumer spending, especially in China and India, and rapidly growing urbanization in the region. As per the United Nations, in 2018, Asia was home to 54 percent of the world’s total urban population. The level of urbanization in the continent was 50 percent that year. In addition, increasing sales penetration of the product through retail and online channels are also projected to bolster growth of the market in the region. Moreover, the market in North America is assessed to acquire the largest share during the forecast period owing to the high demand for premium products, and strong presence of major market players in the region.
Author Credits: Rajrani Baghel
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