Lingerie Market Analysis

By Product Type (Briefs, Bras, Shapewear)

Briefs segment is anticipated to hold lingerie market share of more than 56% by 2037. The segment growth can be attributed to the growing demand for briefs, as they are easily available and made up of various comfortable fabrics, such as cotton. Moreover, briefs are designed in a different style to meet the needs of consumers and increase their spending on them.

Additionally, companies are manufacturing various briefs with different designs, colors, and styles to satisfy their consumers, which further boost the segment growth.

By Distribution Channel (Online, Offline)

In lingerie market, online segment is projected to dominate revenue share of over 52% by 2037. The segment growth can be attributed to the rise of online shopping and the growth of e-commerce. There are many online platforms and brands that are selling lingerie products to mass consumers across different regions. This automatically increases their sales and they reach out to customers through the online mode which stimulates the segment growth. According to market analysis, there are 2.64 billion online buyers in the world as of 2023, which make up more than 33% of the world’s total population.

Our in-depth analysis of the market includes the following segments:

Product Type	Briefs Bras Shapewear
Distribution Channel	Online Offline

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of lingerie is assessed at USD 98.65 billion.

The lingerie market size was over USD 94.28 billion in 2024 and is projected to reach USD 196.22 billion by 2037, witnessing around 5.8% CAGR during the forecast period i.e., between 2025-2037. The market growth is attributed to growing number of working women and their increasing spending on good-quality products.

Asia Pacific industry is predicted to dominate majority revenue share of 46% by 2037, impelled growing disposable income due to increasing number of working people.

The major players in the market are Jockey International Inc., Zivame, Chantelle Group, Hanesbrands Inc., Gap,Inc., Le Perla, H&M, PVH Corporation, Ralph Lauren Corporation, Calvin Klein, and others.

Lingerie Market Analysis