Lingerie Market Analysis

By Product Type (Briefs, Bras, Shapewear)

Briefs segment is anticipated to hold lingerie market share of more than 56% by 2036. The segment growth can be attributed to the growing demand for briefs, as they are easily available and made up of various comfortable fabrics, such as cotton. Moreover, briefs are designed in a different style to meet the needs of consumers and increase their spending on them.

Additionally, companies are manufacturing various briefs with different designs, colors, and styles to satisfy their consumers, which further boost the segment growth.

By Distribution Channel (Online, Offline)

In lingerie market, online segment is projected to dominate revenue share of over 52% by 2036. The segment growth can be attributed to the rise of online shopping and the growth of e-commerce. There are many online platforms and brands that are selling lingerie products to mass consumers across different regions. This automatically increases their sales and they reach out to customers through the online mode which stimulates the segment growth. According to market analysis, there are 2.64 billion online buyers in the world as of 2023, which make up more than 33% of the world’s total population.

Our in-depth analysis of the market includes the following segments: