Lead-to-Account Matching and Routing Software Market Trends

Growth Drivers

Growing Number of Business Website Visitors – Growing number of lead generations for businesses is responsible to escalate the demand for lead-to-account matching and routing software. The software uses different tools and techniques to decide whether the lead is a good match for an existing account, further filtering and prioritizing the leads accordingly. It was observed that, business websites on an average received approximately 1500 – 2500 visitors per month to their site.
Upsurge in the Number of Email-users – It has been estimated that, in 2022, there are approximately 4 billion email users worldwide.
Increasing Number of Social Media Users –It has been observed that, approximately 59 % of the global population used social media, by July 2022.
Growing Penetration of Internet –As of 2022, there are more than 4.5 billion active internet users worldwide estimated.

Challenges

Stringent Privacy Policy and Security Regulations
Concern of Poor Lead Acquisition
Efficiency and Scalability of the Algorithms

Lead-to-Account Matching and Routing Software Market: Key Insights

Base Year	2023
Forecast Year	2024–2036
CAGR	9.5%
Base Year Market Size (2023)	USD 881.34 million
Forecast Year Market Size (2036)	USD 2.86 billion
Regional Scope	North America (U.S., and Canada) Latin America (Mexico, Argentina, Rest of Latin America) Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific) Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Frequently Asked Questions (FAQ)

Rising digitization resulting into upsurge in the number of websites as well as website visitors are some of the major factors anticipated to drive the growth of the market.

The market is anticipated to attain a CAGR of ~10% over the forecast period, i.e., 2022 â€“ 2031.

Poor lead acquisition as well as compliance with data security law and privacy policy are some of the factors estimated to hamper the market growth.

The market in North America is projected to hold the largest market share by the end of 2031 and provide more business opportunities in the future.

The major players in the market are LeanData, Inc., Groove Labs Inc., RingLead Inc., TrustRadius, SugarCRM Inc., Openprise Inc., Eustace Consulting, Inc., Caliber UX, Inc. dba CaliberMind, Bizible Inc., Leadspace Inc., and others.

Lead-to-Account Matching and Routing Software Market Trends