Lead-to-Account Matching and Routing Software Market Size

Lead-to-Account Matching and Routing Software Market size was valued at USD 881.34 million in 2023 and is anticipated to reach USD 2.86 billion by the end of 2036, registering around 9.5% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of lead-to-account matching and routing software is assessed at USD 948.32 million.

The growth of the lead-to-account matching and routing software market can primarily be attributed to the increasing number of lead generated for businesses and services which can be attributed to the growing number of websites worldwide. It was found that, there were more than 1.90 billion websites worldwide, by March 2022.

Lead-to-account matching and routing software uses logic to automatically match leads to the specific account in real time and then routes the lead to the appropriate sales. It provides increased productivity and efficiency in the overall performance as it frees up manual resources for other activities. In addition to this, it also it enhances customer experience and engagement and hence promotes revenue flow for organizations. The demand for lead-to-account matching and routing software is on the rise amongst the digital businesses with rising digitization worldwide, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead-to-account matching and routing software market during the forecast period. It is estimated that, approximately 60% of the global GDP is to be digitized, by the end of 2022.