Lead-to-Account Matching and Routing Software Market size was valued at USD 881.34 million in 2023 and is anticipated to reach USD 2.86 billion by the end of 2036, registering around 9.5% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of lead-to-account matching and routing software is assessed at USD 948.32 million.
The growth of the lead-to-account matching and routing software market can primarily be attributed to the increasing number of lead generated for businesses and services which can be attributed to the growing number of websites worldwide. It was found that, there were more than 1.90 billion websites worldwide, by March 2022.
Lead-to-account matching and routing software uses logic to automatically match leads to the specific account in real time and then routes the lead to the appropriate sales. It provides increased productivity and efficiency in the overall performance as it frees up manual resources for other activities. In addition to this, it also it enhances customer experience and engagement and hence promotes revenue flow for organizations. The demand for lead-to-account matching and routing software is on the rise amongst the digital businesses with rising digitization worldwide, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead-to-account matching and routing software market during the forecast period. It is estimated that, approximately 60% of the global GDP is to be digitized, by the end of 2022.
Growth Drivers
Challenges
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2023 |
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Forecast Year |
2024–2036 |
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CAGR |
9.5% |
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Base Year Market Size (2023) |
USD 881.34 million |
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Forecast Year Market Size (2036) |
USD 2.86 billion |
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Regional Scope |
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The global lead-to-account matching and routing software market is segmented and analyzed for demand and supply by application segment into on-premises and cloud. Amongst these segments, the cloud segment is anticipated to garner the largest revenue by the end of 2031, backed by the increasing use of cloud-based storage amongst businesses with the surge in cloud computing technology and growing cloud traffic worldwide. For instance, global cloud data center traffic was reported to represent more than 90% of total data center traffic in 2021.
Our in-depth analysis of the global lead-to-account matching and routing software market includes the following segments:
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By Application |
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By Enterprise |
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Regionally, the lead-to-account matching and routing software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these, the market in North America industry is poised to hold largest revenue share by 2036, backed by presence of growing digitalization of products, businesses and services, as well as the rising e-commerce in the region. According to the Census Bureau of the Department of Commerce, in United States, the estimated retail e-commerce sales in the first quarter of 2022 was estimated to be ~USD 250 billion.
LeanData, Inc., - entered into a partnership with ZoomInfo, a global leader in go-to-market intelligence solutions. This partnership will provide customers the ability to deliver leads to the right sales representatives efficiently and accurately, thereby increasing revenue growth. LeanData's lead-to-account matching and routing abilities and ZoomInfo's intelligence solutions jointly will deliver seamless, elegant product experience for their joint customers.
Groove Labs Inc., - announced the launch of its Groove+ mobile app and a new conversation intelligence product, Groove Conversations. Groove+ enables remote and hybrid teams to streamline meeting preparation and follow-up, while making it easy to access Salesforce and key meeting insights while travelling and Groove Conversations facilitates accessing of call recordings and insights by revenue teams directly from the inbox and calendar.
Author Credits: Abhishek Verma
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