Lead Scoring Software Market Outlook:
Lead Scoring Software Market size was over USD 5.55 Billion in 2025 and is poised to exceed USD 25.56 Billion by 2035, witnessing over 16.5% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of lead scoring software is estimated at USD 6.37 Billion.
The reason behind the growth is impelled by the growing spending in digital transformation (DX) of organizations worldwide. More than 80% of businesses think that workplace transformation may increase team cooperation, which in turn boosts output and enhances customer satisfaction. For instance, in 2022, businesses invested over USD 1 trillion in global digital transformation projects. Particularly, in 2023, global spending on services and technologies that enable digital transformation reached around USD 2 trillion.
The growing integration of advanced technologies in lead scoring software is believed to fuel the lead scoring software market growth. Artificial intelligence (AI), machine learning, and big data are being applied in contact centers in a novel way through AI lead scoring that evaluates and ranks possible clients according to their propensity to convert using predictive algorithms, keeps track of and assesses consumer information each time they deal with a company, and allows to concentrate on the most potential prospects by automating the sorting and ranking of leads.
