Lead Scoring Software Market Share

North American Market Forecast

Lead scoring software market in North America is predicted to account for the largest share of 40% by 2037 impelled by the presence of internet connectivity in the region as well as the growing number of internet users. For instance, it was found that more than 330,000,000 people were using the Internet, in the United States in 2022. Additionally, the United States has a burgeoning digital marketing industry which is vast and still expanding quickly owing to the increasing internet penetration, and the proliferation of smartphones and other connected devices. For instance, with more than 38% lead scoring software market share worldwide, the United States boasts the biggest digital marketing market in existence.

APAC Market Statistics

The Asia Pacific lead scoring software market is estimated to be the second largest, during the forecast timeframe led by the rising acceptance of CRM software.  For instance, Zoho CRM has been regarded as one of the best CRM systems in India that assist businesses and industries in managing their client relationships. Additionally, digital marketing is the fastest-growing industry which has quickly changed in India to meet the ever-evolving needs of customers and stay pace with technology. It is projected that in 2024, the e-commerce sector in India, which holds the largest proportion of digital marketing, will generate revenue of more than USD 70 billion.