Lead Intelligence Software Market Size

Lead Intelligence Software Market size was valued at USD 8.19 billion in 2023 and is set to cross USD 18.12 billion by 2036, registering more than 6.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of lead intelligence software is estimated at USD 8.6 billion. The growth of the market can primarily be attributed to the upsurge in the business to business (B2B) e-commerce worldwide, which accounted for ~USD 21 trillion in 2018, representing 83% of all e-commerce.

The global shift of businesses, processes and products from traditional way of conducting business towards marking the online presence is driving the market for lead intelligence software. Every business, service and product involved in sales and marketing, benefits from using the software as it captures and curate valuable leads without too much time spent on gathering and analyzing large volume of data. Lead intelligence software helps to maintain a single database for the real time access.  With large volume of data available online, there is the need for clean and verified lead information amongst the salespeople of any business, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead intelligence software market during the forecast period. For instance, it was observed that, in the year 2020, the global data creation reached~64 zettabytes.