Landing Page Builder Market Trends

Growth Drivers

• Increasing Number of Websites - It was observed that there were approximately 7 billion websites which were functioning on the internet in 2019 worldwide.

Landing page builder are used in websites to check each element of the landing page to get most out of the website templates. Now a days, generating a well function website isn’t that complex, with the assistance of pre-built tools, anyone can create website. But not everyone has the knowledge about what is required to build a website and how to know if every function is working properly. In such condition, landing page builder become the lifesaver by checking body copy, headlines, and other element of website along with the requisite editing of the website.

• Growing Computers and Information Technology (ICT) Spending on New Technologies -The global ICT spending on new technologies was estimated to reach around USD 890,000 million in 2020. Computers and information technology (ICT) is a vital and highly used technology to support the modern computing.

• Growth in the Number of Smartphones User - As per data published in 2018, more than 80% of all small business websites are mobile-friendly. As the utilization of smartphones is rising, the internet is making its way to everyone. In today’s time, every small business owner owns a website which can be operated via smartphones.

• Increasing Number of Digital Buyers - It was estimated that, in 2021, there were over 2 billion digital buyers across the globe. Digital buyers also promote the utilization of websites existing on the internet since these websites becomes the significant medium between buyers and the sellers.

• Rising Presence of Small Businesses Online - For instance, in 2018, more than 60% of small businesses had a website worldwide.

Challenges

• Possibilities of Design Failure - Owing to pages with poor quality content or no visuals, the poor landing page design does not attract many people which may result in a low conversion rate. Therefore, it may limit the market growth over the forecast period.
• Probability of Confusion in Call-to-Action
• Lack of Traffic on the Landing Page