Kombucha Market Size

Kombucha Market size was over USD 3.42 billion in 2023 and is poised to reach USD 22.01 billion by the end of 2036, witnessing around 15.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of kombucha is assessed at USD 3.84 billion.

owing to the increasing awareness among people regarding health friendly drinks and the various health benefits offered by kombucha tea. Kombucha, also known as mushroom tea, is high in probiotic content owing to the presence of yeast and bacteria (SCOBY) in the drink, which makes it good for gut health. Additionally, kombucha is rich in antibiotics and offers same benefits as green tea combined with a better taste and frizz, which is estimated to raise its demand as a healthier alternative to soft drinks and sodas. Moreover, kombucha can replace alcoholic drinks, owing to its mild alcoholic content, which is preferred by health-conscious consumers. The growing adoption of fermented drinks, worldwide, is expected to further encourage the market growth. The global market for fermented beverages valued more than USD 700 billion in 2020. Furthermore, the availability of various flavor options in ready-to-drink kombucha is expected to drive the market growth throughout the forecast period.