Kombucha Market Outlook:
Kombucha Market size was USD 5.3 billion in 2025 and is anticipated to reach USD 16.5 billion by the end of 2035, increasing at a CAGR of 13.8% during the forecast period, i.e., 2026-2035. In 2026, the industry size of kombucha at USD 6 billion.
The market is gradually transitioning from a niche health beverage to a mainstream staple, effectively fueled by a significant shift towards experiential consumption and functional wellness. Besides, the growth is no longer considered serendipitous, but rather it is actively engineered by strategic industrial drivers and macro-trends. These include a rise in hard kombucha, which is alcohol-based, along with superfood infusion and ingredient sophistication. According to an article published by the Food Chemistry Advances in October 2022, kombucha is usually produced by fermenting green or black tea that has been readily sweetened with 5% to 8% of sugar and also inoculated with a consortium of yeast and acetic acid bacteria.
Moreover, the aspect of sustainability as an ultimate brand pillar, with increased focus on circular packaging, regenerative sourcing, as well as brand segmentation and proliferation, is also uplifting the kombucha market globally. As per an article published by NLM in July 2022, it has been estimated that almost 235 kombucha organizations have been successfully distributed through Asia, North America, and Europe, displaying increased consumption by the global patient population. Besides, the regular consumption of nearly 100 grams does not result in health risks, but excessive intake, which is more than 340 grams, is considered risky. Meanwhile, the market is witnessing brands getting dedicated to particular customers, such as athletes and keto dieters, which is positively impacting the market’s exposure.
