Kombucha Market Analysis

The global kombucha market is segmented on the basis of type into natural and flavored, out of which, the flavored segment is anticipated to hold the largest market share throughout the forecast period owing to the growing demand for flavorful health drinks. On the basis of distribution channel, the market is segmented into supermarket, health stores, online retail, and others, among which, the supermarket segment is projected to garner a substantial revenue over the forecast period. The approach of supermarkets to attract the consumer by offering various flavors, brands and price range is estimated to drive the segment growth.

However, increasing practice of making kombucha at home is expected to challenge the market growth. Moreover, the fluctuating alcohol content in the packaged drink, due to secondary fermentation that occurs post-packaging, is another major factor projected to hamper the market growth.

Our in-depth analysis of the global market includes the following segments:

Type	Natural Flavored Fruits Herbs & Spices Flowers Others
Distribution Channel	Supermarket Health Stores Online Retail Other

Frequently Asked Questions (FAQ)

Growing demand for healthy drinks, as an alternative to soft drinks and soda, and various health benefits of kombucha are the major factors driving the market growth.

The market is anticipated to attain a noteworthy CAGR over the forecast period, i.e., 2021-2029.

Unstable level of alcohol in kombucha is one of the major factors which is estimated to hamper the market growth.

The market in the Asia Pacific is estimated to provide maximum growth opportunities owing to the popularity of tea as a healthy drink in the region.

The major players in the market are Revive Brands DBA Revive Kombucha, Humm Kombucha LLC, Brew Dr Kombucha, Asheville Kombucha Mamas, LLC, GTâ€™s Living Foods, PepsiCo, Inc. (KeVita), and others.

Kombucha Market Analysis