Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Kombucha Market size was valued at USD 3.95 billion in 2024 and is expected to reach USD 25.43 billion by 2037, registering around 15.4% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of kombucha is evaluated at USD 4.47 billion.
Owing to the increasing awareness among people regarding health friendly drinks and the various health benefits offered by kombucha tea. Kombucha, also known as mushroom tea, is high in probiotic content owing to the presence of yeast and bacteria (SCOBY) in the drink, which makes it good for gut health. Additionally, kombucha is rich in antibiotics and offers same benefits as green tea combined with a better taste and frizz, which is estimated to raise its demand as a healthier alternative to soft drinks and sodas. Moreover, kombucha can replace alcoholic drinks, owing to its mild alcoholic content, which is preferred by health-conscious consumers. The growing adoption of fermented drinks, worldwide, is expected to further encourage the market growth. The global market for fermented beverages valued more than USD 700 billion in 2020. Furthermore, the availability of various flavor options in ready-to-drink kombucha is expected to drive the market growth throughout the forecast period.
Kombucha Sector: Growth Drivers and Challenges
Growth Drivers
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Growing Inclination for Healthier Alternatives to Sodas to Boost the Market Growth
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High Probiotic and Low Alcoholic Content of Kombucha to Drive the Market Growth
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Availability of Various Flavor Options Likely to Promote the Market Growth
Challenges
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Fluctuating Alcohol Content in the Pre-Packaged Kombucha Likely to Restraint the Market Growth
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Increasing Trend for Homemade Kombucha to Hamper the Growth of the Market
Kombucha Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
15.4% |
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Base Year Market Size (2024) |
USD 3.95 billion |
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Forecast Year Market Size (2037) |
USD 25.43 billion |
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Regional Scope |
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Kombucha Segmentation
The global kombucha market is segmented on the basis of type into natural and flavored, out of which, the flavored segment is anticipated to hold the largest market share throughout the forecast period owing to the growing demand for flavorful health drinks. On the basis of distribution channel, the market is segmented into supermarket, health stores, online retail, and others, among which, the supermarket segment is projected to garner a substantial revenue over the forecast period. The approach of supermarkets to attract the consumer by offering various flavors, brands and price range is estimated to drive the segment growth.
However, increasing practice of making kombucha at home is expected to challenge the market growth. Moreover, the fluctuating alcohol content in the packaged drink, due to secondary fermentation that occurs post-packaging, is another major factor projected to hamper the market growth.
Our in-depth analysis of the global market includes the following segments:
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Type |
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Distribution Channel |
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Customize this ReportKombucha Industry - Regional Synopsis
On the basis of regional analysis, the global kombucha market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.
Asia Pacific industry is expected to hold largest revenue share by 2037, driven by predominant popularity of tea and tea-based drinks in the countries, such as, China and Japan. Moreover, changing lifestyle and growing shift towards healthier alternatives for food and beverages, is anticipated to boost the market growth in the region.
The market in the North America and the Europe region is foreseen to attain significant CAGR during the forecast period owing to rising acceptance of kombucha as an alternative to unhealthy alcoholic drinks. The alcohol content in kombucha can vary from 0.5-3%. Moreover, high disposable income is another major factor projected to drive the market growth.
Companies Dominating the Kombucha Landscape
- NessAlla Kombucha
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Revive Brands DBA Revive Kombucha
- Humm Kombucha LLC
- Brew Dr. Kombucha
- Asheville Kombucha Mamas, LLC
- GT’s Living Foods
- PepsiCo, Inc. (KeVita)
- Pure Steeps Beverage, LLC
- Kosmic Kombucha
- LIVE Soda, LLC
In the News
Author Credits: Parul Atri
- Report ID: 66
- Published Date: Dec 23, 2024
- Report Format: PDF, PPT
