Internet of Behaviors Market Size

Internet of Behaviors (IoB) Market size was valued at USD 557.28 billion in 2024 and is set to exceed USD 8.48 trillion by 2037, expanding at over 23.3% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of internet of behaviors is evaluated at USD 667.65 billion.

 The growth of the market can be attributed to the rapidly growing adoption of internet of things (IoT) devices, and increasing developments in machine learning abilities across the globe. In 2021, there were about 9 billion active IoT devices in the world, which is evaluated to grow up to more than 20 billion by the end of 2030. Along with these, behavioral data helps enterprises make more informed decisions and enhance their service quality and value chain in an optimized way. This is also expected to drive market growth significantly in the forthcoming years. Furthermore, rising usage of technologies, such as location tracking, facial recognition and big data, in combination with behavioral events is projected to offer profitable opportunities to the market in the near future.