Internet of Behaviors Market Analysis

The market is segmented by application into advertising campaign, digital marketing, content delivery, brand promotion, and others, out of which, the digital marketing segment is anticipated to hold the largest share in the global Internet of behaviors (IoB) market. This can be accounted to the boom in the use of digital marketing services for lead generation, brand advertising and sales generation. Apart from these, growing usage of social media applications, coupled with high utilization of tools for behavioral analysis and interpretations are also predicted to boost the growth of the market segment in the future. Additionally, on the basis of enterprise size, the small & medium sized segment is assessed to grab the largest share during the forecast period owing to the increasing number of SMEs around the world, and escalating adoption of IoT based technologies among them.

Our in-depth analysis of the market includes the following segments: