Internet of Behaviors Market Analysis

Organization Segment Analysis

The SME segment is estimated to hold a dominant revenue share of 60.6% throughout the forecast timeline. To describe the future of IoB devoid of SMEs at the core would be to misread the direction of digital behavior. SMEs are not encumbered by the bureaucratic chains of IT, and trends indicate a greater deployment of cloud-native IoB stacks, contributing to the segment’s lucrativeness. For instance, the advent of CRM-linked psychographics as an architecture, and not just as an add-on, highlights the scope of greater use of behavioral analytics by SMEs in mature markets. In 2024, OECD highlighted that SME’s are undergoing rapid digital transformation, with more than 66% of high-growth SMEs proactively investing in behavioral analytics to personalize outreach and bolster the conversion rates. The trends reflect that SMEs will remain the core of the IoB market by the end of 2037.

Application Segment Analysis

The digital marketing segment is slated to maintain a leading revenue share of 37.3% by the end of 2037. Before the proliferation of IoB solutions, digital marketing campaigns used to be static, but in the current times, the campaigns are centered around real-time behavioral loops, where a single user action can lead to a myriad of predictive calculations. The application’s scale can be measured by its higher capacity for immediate orchestration. Additionally, the rise of 5G and edge AI has ensured that marketing systems can interpret user intent in under 300 milliseconds to deploy personalized messages based on the dual understanding of past preferences and on predicting what the user is likely to do next. The trends have increased conversion rates in digital marketing, creating ample opportunities for the greater adoption of IoB tools.

Our in-depth analysis of the global IoB market includes the following segments: