Interdental Brush Market Trends

Growth Drivers

• Changing Customer Preferences - Many people prefer non-invasive and non-surgical oral care driving the interdental brush market growth. Instead of flossing and surgery, interdental brushes preserve oral health. In a recent study, Marchesan et al. found that interdental cleaning devices improve oral health.
  
  The study found that interdental cleaning is linked with less periodontal disease, less coronal and interproximal caries, and fewer missing teeth; a higher frequency of interdental cleaning was also associated with reduced interproximal periodontal disease. Crocombe et al. reported that regular interdental cleaning reduced plaque, calculus, and gingivitis. Hence, summarizes interdental cleaning aids and reviews the evidence for efficacy.
• Dental professional Suggestions - Interdental brushes are regularly recommended by dentists and dental hygienists for patients with special oral care needs. Professional endorsements boost the interdental brush market because customers trust healthcare specialists.
  
  They reduce biofilm and inflammation in interproximal areas and underneath orthodontic devices better than brushing and flossing. They can also eliminate biofilm 2–2.5 mm below the gingival edge. There are so many interproximal brushes that picking one can be difficult for the patient. In order to encourage patients to improve their hygiene, oral health specialists should propose a specific one for each case and insist on its use at maintenance checkups.
• Advanced Product Development - Manufacturers are always engaging in innovative product development, seeking to enhance the performance and user experience of interdental brushes through the introduction of novel materials, designs, and functionalities. These advancements stimulate market rivalry and encourage customer acceptance.
  
  For instance, the interdental brush market offers a wide range of brush options, including L-shaped brushes, with handles that can be firm or flexible, and brushes that are small or have interchangeable handles. Additionally, there are brushes with heads that come in triangular, conical, cylindrical, or diabolo shapes. Larsen et al. conducted a crossover clinical research to examine the efficacy of conical and cylindrical interdental brushes in removing interproximal biofilm.

Challenges

• Changing Customer Preferences - Interdental brushes are up against competition from traditional oral care goods such as dental floss and regular toothbrushes. These products have been around for a long time and established themselves as effective oral care products. It can be difficult to persuade prospective customers to incorporate the use of interdental brushes into their routine of regular oral hygiene measures.
• Lack of Awareness - It is essential to achieve a greater level of awareness regarding the advantages of using interdental brushes and practicing basic oral hygiene. It is possible that a significant number of consumers are not well-informed about the benefits of utilizing interdental brushes, which can impede the expansion of the industry.