Interactive Patient Engagement Solutions Market Trends

Growth Drivers

• Increasing Usage of AI Automation in the Healthcare Industry – it is found that across multiple channels, the best patient engagement solutions conduct robust patient engagement, via AI automation. Today with 4 billion devices already working on AI-powered voice assistants and nearly 40% of people globally using the voice search function at least once every day, solutions such as patient engagement have a wider scope of growth as these platforms can acutely engage patients in every step of their health journey. Hence, as the investment in such technologies is rapidly increasing, the interactive patient engagement solutions market is also expected to elevate in the forecast period.
• Growing Demand for Wearables – the power of healthcare mobile apps and highly engaging chatbots for patients and wearables together operate as virtual healthcare assistants. Hence, with the rising penetration of connected wearables worldwide which rose from 325 million in 2016 to more than 700 million in 2019, the market is expected to expand further. Healthcare assistants collect patients’ symptoms and record medication intake from such connected devices to engage their patients by providing patients quick access to doctors and real-time monitoring of vital body signs.

• Growing Use of Digital Health Technologies – it was found that in 2020, nearly 59% of individuals aged between 16-74 used the internet to seek health information, up from 36% in 2010. The usage of the internet along with fast internet connections, mobile devices, networks, and social networking, are considered essential preconditions for the rise of digital health. These technologies enable easy data transfer and information exchange in real-time, providing a great benefit for both physicians and patients. Hence, with the rising use of the internet, interactive patient engagement solutions are expected to penetrate further.
• Rising Preferences for Telehealth – for certain specialties telehealth visits are becoming to be a prominent option globally, especially for primary care and mental health. It was observed that in 2021, telehealth was utilized for 13% to 17% of U.S. patient visits across all specialties. Moreover, the availability of various patient education portal that facilitates online patient education helps the patient in making informed decisions about a disease, its procedures, and treatments is also expected to boost the market growth.

Challenges

• High-Cost Requirement for Modern Infrastructural Amenities – digitalization and the use of AI in the medical sector comes with a huge implementation cost. Not only this requires the upgradation of types of equipment and devices but also needs digitally literate and trained medical service providers. This factor for now in the initial transitional phase is considered to be a major market restraining factor.
• Concern about Data Security
• Concern about Technological Error That May Lead to Mismanagement