Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Intelligent Apps Market size was valued at USD 35.42 billion in 2024 and is likely to cross USD 1.12 trillion by 2037, expanding at more than 30.5% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of intelligent apps is estimated at USD 44.6 billion.
An increasing number of smartphone users across the globe, the rising adoption of AI technology, and the increasing trend of mobile app-based advertising across verticals to fuel this market's progress.
Rapid urbanization, changes in business environments, rise in investment, and business intelligence solutions for managing IT environments positively affects the intelligent apps market. The rising developments & integration of technologies such as artificial intelligence and machine learning are expected to increase the market revenue.
According to the 2020 report published by GSMA, there are over 3.5 billion smartphone users worldwide by the end of January 2020.
During the COVID-19 period, where all the industries saw a dip in their market trend, the intelligent app market saw a significant increase in the trend. For instance, introduction of the Arogya Setu app by the Indian government to track and spread awareness about the COVID-19 throughout the country. Till present, the app has generated over 9.8 crores downloads within the country.

Intelligent Apps Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing Use of Smartphones for Enhanced Business Mobility
- Rising trend of real-time mobile advertising across enterprises
Challenges
- Data Security & Privacy Concerns
- Lack of Technical Expertise
Intelligent Apps Segmentation
On the basis of type, intelligent apps market is segmented into consumer apps and enterprise apps, out of which, the enterprise apps segment is anticipated to grab the largest share in the market as the incorporation of artificial intelligence and machine learning abundantly assists in the business transformation.
On the basis of deployment model, the market is segmented into on-premise and cloud. The cloud deployment segment in the global intelligent apps market is projected to grow with a significant CAGR over the forecast period. Cloud-based intelligent apps solutions are becoming the popular choice among users, as the cost related to infrastructure maintenance is reduced.
On the basis of vertical, intelligent apps market is segmented into retail and e-commerce, BFSI, manufacturing, education, healthcare, telecom and others. Among all, manufacturing sector is supposed to generate highest revenue followed and retail and e-commerce. In the manufacturing sector, the intelligent app’s importance is rapidly increasing which are based on a SaaS analytical cloud application that stores, acquires, and makes the decision for operational data from shop floor systems including, machines, test stations, sensors, equipment and simulation machines combined with data from HC
Ms and ERP. AI and ML are the key technologies that maximize productivity by mitigating quick decisions in case of downtime.
Our in-depth analysis of the global market includes the following segments:
By Type |
|
By Deployment |
|
By Application |
|
Want to customize this research report as per your requirements? Our research team will cover the information you require to help you take effective business decisions.
Customize this ReportIntelligent Apps Industry - Regional Synopsis
Geographically, the intelligent apps market is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa region. The market in North America industry is expected to dominate majority revenue share by 2037, due to rising developments & integration of technologies such as artificial intelligence and machine learning in the region. According to the India Brand Equity Foundation, the country’s e-commerce sector is predicted to reach USD 99 billion by 2024. However, in 2019, online retail penetration stood at 4.7% and is expected to reach 10.7% through 2024.

Companies Dominating the Intelligent Apps Landscape
- IBM
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Google LLC
- Apple Inc.
- Amazon Web Services
- Microsoft Corporation
- CloudMinds Technology Inc.
- Oracle Corporation
- Facebook, Inc.
- Narrative Science
In the News
Author Credits: Abhishek Verma
- Report ID: 2968
- Published Date: Dec 26, 2024
- Report Format: PDF, PPT