Infused Fruits Jellies Market Trends

Growth Drivers

• Trending innovations in the market - Packaging innovations are seizing the attention of end-users, particularly the baby boomers in the infused fruit jellies market. Further, increased utilization of jelly-based DIY recipes is generating an unprecedented demand for infused fruit jellies among the consumers.
  
  The robust inclination of consumers towards natural labeled products that have established deep roots in the developed markets of the western nations is one of the other major contributors towards the market growth of infused fruits jellies. Manufacturers are now trying to lower the sugar content as well as they are entering into no-sugar-added natural fruit jellies product line.
  
  Additionally, the manufacturers are experimenting with flavors, trying to combine them and offer something new to consumers of fruit jellies, such as combining coconut chewy candies with the pineapple centers resulting in recreation of the flavor Piña-Colada.
  
  Additionally, an increase in per capita consumption in emergent economies, and growing awareness on social media platforms related to the assorted range of fruit jellies around the world have led to the increased prominence of the infused fruits jellies offered in the market.

Challenges

• Crystallization - While preparing the jelly-based recipes, there are undesirable outcomes such as the development of crystals due to excess sugar or undissolved sugar sticking to the sides of a saucepan. This major restraint might likely to slow down the market growth. To resolve this, manufacturers are boosting consumers to go for tested recipes and measure the ingredients accurately to avoid problems of crystallization.