Key companies are focusing on technological advancements such as genetic testing and embryo selection, to enhance success rates. Additionally, many companies are forming strategic partnerships with fertility clinics and research institutes to enhance their service offering and broaden their geographic reach. Other strategies include product launches, mergers, and acquisitions, in addition to investments in automation, and AI-driven technologies. In 2024, CooperSurgical announced the acquisition of ZyMot Fertility, a subsidiary of DxNow, Inc. The acquisition is aimed at adding ZyMot’s first-of-its-kind sperm separation device to CooperSurgical’s portfolio of assisted reproductive technology products and services. Streamlining processes, improving outcomes, reduction in costs, and catering to the growing demand for accessible and efficient IVF treatments are propelling the market players further.
Author Credits: Radhika Pawar
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