In-Vehicle Computer System Market Size & Share, by Application (Safety, Performance, Convenience, Diagnostic); Memory (Up to 8 GB, 16GB, 32 GB & above); Subscription (Hardware and Software); Vehicle (Passenger Car and Commercial Vehicle) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

Growth Drivers

• The increasing focus on telematics-based preventive maintenance
  Worldwide, various countries have proposed guidelines and instruction for tougher inspections to adhere to the latest vehicle safety standards and have widened the scope of testing regulations to integrate more tests as mandatory. The market is further driven by preventive fleet maintenance solutions to improve operational costs. Telematics-based periodic preventive maintenance is anticipated to surge the demand for in-vehicle computer systems for diagnosis. Such a factor is expected to provide lucrative growth to the market during the forecast period.
• Demand for advanced connectivity and in-cabin functions
  Automotive OEMs are moving toward more advance and interactive infotainment systems to offer lavish in-cabin experience. In-vehicle infotainment systems mainly include devices that provide features such as video streaming, navigation, smartphone pairing, voice recognition, parking assistance, and others. Consumers are now able to connect their smartphones with infotainment systems owing to the rise of smartphones and 5G technologies. For instance, consumers can stream music from Spotify or iTunes or command various tasks to OEMs. These are some of the factors that are further anticipated to fuel the growth of the global in-vehicle computer system market over the forecast period.

Challenges

• The complexity of vehicle electronics
  The vehicle electronics or infotainment devices are quite complex to operate. They have complex programming and setups and are difficult to learn. Sometimes it is hard for consumers to activate all the features unless they can multitask. In addition, most consumers have trouble with computers and are required to learn certain instructions. Moreover, most consumers do not know how to fix a broken system and will have to call someone else to fix them which might be expensive. This complexity of operation is estimated to hinder the growth of the global in-vehicle system market during the forecast period.
• Substitutes by smartphones and compact handheld devices
  Technological advancement has provided growth to the market over the given period. On the other hand, the production of various substitutes such as smartphones and handheld devices has created several obstacles to the market. Most of the tasks that can be performed by an in-vehicle computer system can be done through smartphones and they are inexpensive technology than the in-vehicle computer systems. This factor is predicted to limit the growth of market in the coming years.