Product Overview
In-store theater packaging refers to the high impact POP (point of purchase display) .It is used to attract the consumer by creating an exclusive brand experience. In-store theater packaging utilizes both the marketing events and retail environments in order to meet the objectives. It uses the graphic design in order to maximize the brand impact. The material used for in-store theater packaging are corrugated cardboard. The material are light weight and have structural integrity in order to carry weight. The some of the features associated with the in-store theater packaging are enhanced sound system and LCD screens in order to improve the brand visibility.
Market Size and Forecast
The global in-store theater packaging market is expected to expand at a significant CAGR during 2018-2027. The easy maintenance and compact size is anticipated to be the primary reason for the growth of the global in-store theater packaging market during the forecast period. The in-store packaging also provides extra-merchandising space to the store owners which is also driving the growth of the global in-store theater packaging market.
The global in-store theater packaging market can be segmented on the basis of material, end-use and geography. On the basis of material, it is sub-segmented into paperboard and kraft paper. On the basis of end-use, it is sub-segmented into food & beverage, grocery products, hospitals and healthcare facilities. Food and beverage is anticipated to be the largest sub-segment for the end-use segment. This is attributed to the high application of in-store theater packaging in various food products in order to attract customer and provide polished appearance to products.
By region, global in-store theater packaging market is segmented into North America, Asia-Pacific, Latin America, Europe, Middle East and Africa. North America is anticipated to lead the global in-store theater packaging market during the forecast period. The high presence of the supermarkets in the region is anticipated to fuel the demand for the in-store theater packaging. Europe is anticipated to be the second largest region for the global in-store theater packaging market on the account of the increasing income of the middle class population. The increasing demand for the better packaging solutions in turn drives the growth of the in-store theater packaging. Asia-Pacific region is anticipated to be the fastest growing region for the global in-store theater packaging market. The increasing expansion of the consumer industry in the region is the key factor for the growth of the in-store theater packaging market globally during the forecast period.
Market Segmentation
Our in-depth analysis segmented the global in-store theater packaging market in the following segments:
By Material Type:
- Paperboard
- Kraft paper
By End-Use:
- Food & beverage
- Grocery products
- Hospitals
- Healthcare facilities
By Geography
Global in-store theater packaging market is further classified on the basis of region as follows:
- North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
- Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
- Europe (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
- Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific) Market size, Y-O-Y growth & Opportunity Analysis
- Middle East and Africa (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis
Growth Drivers and Challenges
In-store theater packaging enhances the brand visibility of the product by making it attractive to the customers. Additionally, in-store theater packaging provides conveniences to store manager .This leads to increasing demand for the various products. The distinctive features of the in-store theatre packaging such as LCD screens and sound system are anticipated to enhance the growth of the global in-store theater packaging market. Additionally, the increasing demand for the better and convenient packaging is anticipated to boost the demand for the in-store theater packaging. The aesthetic appeal of the in-store theater packaging material is estimated to provide key opportunities for the market players. Thus, it is anticipated to be the major growth driver for the global in-store theater packaging market during the forecast period.
However, alternative packaging solutions is anticipated to restrain the growth of the global in-store theater packaging market during the forecast period.
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