In-Flight Advertising Market Size

In-flight Advertising Market size was valued at USD 2.41 billion in 2023 and is projected to reach USD 8.62 billion by the end of 2036, expanding at around 10.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of in-flight advertising is assessed at USD 2.61 billion.

The growing number of passengers boarding flights and an increase in imports and exports of goods are the factors which are expected to fuel this market's progress. The growth of the market can also be attributed to factors such as increase in low cost carriers, the growth of global middle class, and the growth in airport infrastructure spending. However, the market has seen a drastic dip due to COVID-19 but soon the market trend will see a boon with people acclimatizing to the new normal. According to The Director General of Civil Aviation (DGCA), between 2016 and 2019, the domestic air passenger traffic in the first seven months (January to July) increased by 47%, from over 5.6 crore passengers in 2016 to 8.25 crores in 2019. Individualized computing and smartphones have empowered advertising agencies to display a particular product’s ad to a particular group of people depending on age, gender, and class. The creative inflight advertising gradually adds interaction to the sound, sight, and motion, and enhanced interaction is increasing the brand effectiveness.