Global Market Size, Forecast and Trend Highlights Over 2025-2037
Immersive Technology in Healthcare Market size was valued at USD 1.4 billion in 2024 and is expected to secure a valuation of USD 15.1 billion in 2037, expanding at a CAGR of 20.2% during the forecast period, i.e. 2025-2037. In 2025, the industry size of immersive technology in healthcare is evaluated at USD 1.7 billion.
The combination of Augmented Reality (AR) and Virtual Reality (VR) immersive technologies in medical training and education through virtual hands-on simulations occurs without actual patient risks. Medical professionals together with students learn to do procedures through immersive environments that eliminate patient safety concerns. For instance, the LapAR simulator by Inovus Medical delivers AR laparoscopic education to train surgeons while increasing their surgical capabilities in immersive virtual environments. These solutions provide patients with support from preoperative planning through intraoperative guidance.
The combined approach makes it possible for neurosurgeons to see operating field details in real time during complicated cranial surgeries, thus enhancing surgical accuracy and treatment results. To cater to this rising demand, several healthcare manufacturing giants are investing in R&D activities to launch advanced technologies and devices. For instance, in January 2025, InSimo collaborated with VirtaMed to release the Advanced Suturing module for their RoboS surgical robotics simulator. Platforms included in this module create a no-risk learning space for surgeons to exercise suturing skills resulting in enhanced surgical competencies. Medical training continues to embrace immersive technologies that work to improve both clinical learning and patient treatment outcomes.
Immersive Technology in Healthcare Market: Growth Drivers and Challenges
Growth Drivers
- Demand for remote healthcare solutions: Telemedicine benefits from the increasing demand for remote healthcare, which drives its integration with VR and AR technologies. Immersive technology solutions improve remote healthcare delivery by generating interactive healthcare experiences that link patients to providers. Recent developments have been underscoring this trend, for instance, FourPlus, a UK-based immersive technology company, in July 2023, launched its mixed-reality training platform development, through a funding partnership with Innovate U.K. along with collaborators Holosphere and the Cell and Gene Therapy Catapult for the biopharmaceutical and healthcare sectors.
The training platform builds custom programs using interactive simulations to boost healthcare skills for practitioners working in remote settings. The release of Apple's Vision Pro in June 2023, represents an important step forward in immersive telepresence technology. With its support for spatial persona, the Vision Pro establishes immersive telepresence for Apple FaceTime operations. The latest technology enables healthcare providers to connect with patients through remote interactions, offering authenticity while delivering better outcomes. Healthcare providers are implementing new immersive technologies as part of an expanding effort to bring advanced telemedicine services to remote patients and enhance their treatment results. - Increase in healthcare investment: Hospital sector investments power the advanced development of VR and AR healthcare integration in medical operations. Healthcare delivery institutions use immersive technology more frequently to improve the quality of patient services. For instance, the UK's National Health Service (NHS) has explored augmented reality solutions for medical surgery planning and patient interaction methods. Moreover, companies develop augmented reality solutions that enhance surgery precision and performance, and medical institutions demonstrate increasing dedication to implementing immersive technologies for healthcare diagnostics, treatment protocols, and patient engagement methods. This is expected to fuel global immersive technology in healthcare market growth during the forecast period.
Challenges
- Technical challenges and integration concerns: The technical obstacles create major barriers for medical institutions to integrate immersive technologies into practice. Conducting seamless integration between AR/VR systems and electronic health records remains challenging due to system compatibility problems and non-existent standard protocols. AR/VR hardware systems face multiple limitations, as they tend to be bulky and difficult to wear over long periods, and also display insufficient measurement accuracy in medical staging. Technical barriers combined with hard-to-meet healthcare requirements together with architecture integration challenges lead to adoption delays of transformative healthcare technologies.
- User adoption and training resistance: Healthcare-based implementation of immersive technologies faces difficulties, as users demonstrate resistance to adopting new systems and need extensive training in their use. Professionals commonly oppose new practices, due to their ineffectiveness and insufficient experience in using advanced technologies like AR/VR. The existing challenging workloads of healthcare providers lead to training implementation difficulties which act as a hindrance to maximizing the benefits of immersive healthcare solutions.
Immersive Technology in Healthcare Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
20.2% |
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Base Year Market Size (2024) |
USD 1.4 billion |
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Forecast Year Market Size (2037) |
USD 15.1 billion |
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Regional Scope |
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Immersive Technology in Healthcare Segmentation
Technology (Mixed Reality, Virtual Reality, Augmented Reality, 360 Film)
The mixed reality segment in immersive technology in healthcare market is expected to register rapid revenue growth during the assessment period. Users accessing wearable medical technology receive better patient observation capabilities through VR headsets, haptic feedback suits, and eye-tracking sensors to deliver enhanced healthcare training. Healthcare professionals can interact with digital environments through hands-free interfaces precisely when they execute clinical duties using these immersive devices. Both patient care delivery and professional educational growth are undergoing revolutionary changes due to this trend. Technological advancements have resulted in hardware optimization, leading to the development of miniature and power-efficient devices including mobile virtual reality headsets and miniaturized augmented reality products. This equipment facilitates easy incorporation into healthcare facilities, thus keeping performance standards high and achieving a small physical footprint.
Miniaturization drives higher accessibility for various healthcare specialists to integrate immersive technology solutions within their routine clinical activities. Hybrid systems developed via immersive technology and robotics operate for surgical planning and rehabilitation in addition to therapy purposes. Medical procedures benefit from robotic-assisted surgery devices connected to AR/VR systems which give clinicians precise control and instant visual insights, thus improving their surgical speed and precision. Immersive hardware systems enabled by edge computing capabilities and AI constructs enable rapid data analysis and immediate clinical operation feedback. Healthcare providers receive more precise procedural information during operations through latency reduction making immersive healthcare solutions more usable in critical medical environments.
Application (Training and Learning, Emergency Services, Product Development, Sales and Marketing)
In immersive technology in healthcare market, training and learning segment is set to dominate revenue share of over 49% by 2037. Through virtual simulations, AR and VR technologies deliver authentic practice environments, where learners can develop their abilities. The integration of immersive technologies into medical education practices decreases traditional training method expenses. These technologies operate through two sustainability functions, i.e., these eliminate the need for physical materials while offering repeated practice opportunities free of additional costs. Technical progress in hardware and software development enables immersive educational training to become more accessible while increasing its effectiveness.
Technology firms alongside healthcare institutions are working together to speed up the implementation of immersive educational solutions. One such instance is when GigXR joined forces with CAE Healthcare to create a strategic alliance in January 2024 to achieve improved training efficiency through multimodal simulation and simplify the process of implementing and managing training programs across medical and nursing schools. Healthcare institutions are using immersive technologies for education, as these platforms give students realistic laboratory interactions.
Our in-depth analysis of global immersive technology in healthcare market includes the following segments:
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Component |
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Technology |
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Application |
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Customize this ReportImmersive Technology in Healthcare Industry - Regional Scope
North America Market
Immersive technology in healthcare market in North America is anticipated to dominate the global market, with a revenue share of 56.2% during the assessment period. The therapeutic use of virtual reality and augmented reality is reshaping medical education through interactive procedure simulations. Medical practitioners lean toward VR solutions as a pain relief approach to extend treatment options that bypass medication use. Telemedicine platforms that adopt immersive technology deliver enhanced remote consultation services that offer dynamic patient interactions and more meaningful experiences.
The U.S. immersive technology in healthcare market is increasing, owing to their capability to perform complex procedures in simulated interactive training. VR is increasingly utilized for pain management, offering non-pharmacological alternatives for patients. The use of VR has significantly increased for pain management.
The immersive technology in healthcare market in Canada is growing, due to the governmental initiatives in the country. In January 2024, the Government of Canada initiated the Digital Technology Cluster, a program designed to accelerate the development and adoption of digital technologies through investment totaling USD 298 million. Among these digital technologies are immersive technologies in healthcare. The program brings together the leaders in the industry. academia, and healthcare delivery, to create innovations to improve patient care and medical training.
Asia Pacific Market Analysis
The Asia Pacific immersive technology in healthcare market is anticipated to expand at a rapid pace between 2025 and 2037, owing to the active investments by the government in digital healthcare solutions in the region. Healthcare requirements in the region are swiftly rising owing to the increasing aging population and rising cases of chronic diseases. The combination of these technologies creates realistic medical simulations that enhance both surgical planning and patient rehabilitation while producing improved clinical outcomes and operational efficiency. The implementation of immersive technologies by healthcare institutions receives accelerated momentum through technology companies' collaborations with hospitals. In November 2024, Asia Pacific University of Technology & Innovation entered a partnership with apoQlar Medical to develop enhanced medical education tools based on XR applications, as they assessed new pathways for XR use in medical instruction.
The growth of immersive technology in healthcare market in China is influenced mainly by the increasing partnerships between companies and medical institutions and the presence of well-established healthcare facilities and advanced technologies. The leading market players in the country are investing increasingly in research and development activities to expand their product lines and operations.
The immersive technology in healthcare market in India is expanding owing to the increasing technological advancements in the country. Specialized medical services together with resources remain unavailable to many parts of rural India, due to substantial healthcare access barriers. Virtual surgical and medical procedures became possible through AR and VR technologies that allow remote healthcare interactions between professionals and their patients. Healthtech startups in India are experiencing rapid growth through the development of immersive technologies that support educational programs, rehabilitation practices, and diagnostic procedures.
Companies Dominating the Immersive Technology in Healthcare Market
- Acer Inc.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- FAAC Corporation
- Google, LLC
- HCL Technologies Limited
- Honeywell International, Inc.
- HTC Corporation
- Immersive Media Company
- Magic Leap, Inc.
- Samsung Group
The competitive landscape of immersive technology in healthcare market is rapidly evolving, attributed to the integration of advanced technologies in energy management systems by key players. They are focused on developing new technologies and products catering to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global immersive technology in healthcare market:
In the News
- In November 2024, Newbase launched Medicrew, a platform capable of integrating AI-powered virtual patients. The platform is designed to offer customized VR education to healthcare professionals, featuring a three-step learning module.
- In July 2024, DocVA introduced a comprehensive suite of virtual medical assistant services, offering clinical and administrative support to medical practices. The organization enhances its operations with years of experience to streamline the healthcare industry.
Author Credits: Radhika Pawar
- Report ID: 7104
- Published Date: Feb 06, 2025
- Report Format: PDF, PPT
