Identity Analytics Market Size

Identity Analytics Market registered a profitable valuation of USD 1.88 billion in 2024 and is projected to register USD 25.5 billion in 2037, expanding at a CAGR of 22.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of identity analytics is evaluated at USD 2.30 billion.

The primary growth driver in the identity analytics market is the increasing need for robust security measures to counter growing cyber threats. As organizations deal with rising instances of identity fraud, account takeovers, and insider threats, they need sophisticated tools that analyze user behavior, access patterns, and other data points to identify anomalies. North America accounted for 58% of ransomware attacks in the second quarter of 2024, followed by Europe (19%) and the Asia Pacific region (38%), which accounted for 16% of all attacks.  Identify analytics allows companies to detect potential security breaches early by monitoring and analyzing access patterns in real-time.

Additionally, the rapid growth in digital transformation is also driving the identity analytics market. Organizations are increasingly moving their operations, services, and customer interactions online, they are also expanding their IT infrastructures across cloud platforms, mobile applications, IoT devices, and remote working environments. This shift creates a rising need for robust identity analytics solutions to manage digital identities, secure access, and prevent unauthorized activities.