Identity Analytics Market registered a profitable valuation of USD 1.88 billion in 2024 and is projected to register USD 25.5 billion in 2037, expanding at a CAGR of 22.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of identity analytics is evaluated at USD 2.30 billion.
The primary growth driver in the identity analytics market is the increasing need for robust security measures to counter growing cyber threats. As organizations deal with rising instances of identity fraud, account takeovers, and insider threats, they need sophisticated tools that analyze user behavior, access patterns, and other data points to identify anomalies. North America accounted for 58% of ransomware attacks in the second quarter of 2024, followed by Europe (19%) and the Asia Pacific region (38%), which accounted for 16% of all attacks. Identify analytics allows companies to detect potential security breaches early by monitoring and analyzing access patterns in real-time.
Additionally, the rapid growth in digital transformation is also driving the identity analytics market. Organizations are increasingly moving their operations, services, and customer interactions online, they are also expanding their IT infrastructures across cloud platforms, mobile applications, IoT devices, and remote working environments. This shift creates a rising need for robust identity analytics solutions to manage digital identities, secure access, and prevent unauthorized activities.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
22.2% |
Base Year Market Size (2024) |
USD 1.88 billion |
Forecast Year Market Size (2037) |
USD 25.5 billion |
Regional Scope |
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Enterprise Size [Large enterprises and Small and medium-sized enterprises (SME)]
Large enterprises segment is estimated to account for identity analytics market share of more than 61.2% by the end of 2037. The growth can be attributed to the large organizations continuous investments in comprehensive solutions that address their complex identity management and security needs. Large enterprises are increasingly investing in advanced technologies such as AI and ML to improve security. According to Our World in Data, the annual global private investment in artificial intelligence in 2021 was USD 132.36 billion. Identity analytics solutions that incorporate these technologies allow large enterprises to leverage predictive analytics, behavior analysis, and real-time threat detection for a proactive security approach.
Large enterprises have diverse access requirements, often involving multiple departments, locations, and roles. Managing privileged access is particularly critical, as misuse by high-level users can cause significant damage. Identity analytics solutions help monitor privileged accounts closely, providing insights into unusual activities and securing high-risk areas. Also, with a high volume of identity-related data, large enterprises benefit from automated identity analytics capabilities that streamline monitoring, threat detection, and reporting. Automation reduces the workload for security teams, enabling them to manage identity security at scale without sacrificing accuracy or efficiency.
Component (Solution and Service)
By component, the service segment of the identity analytics market is poised to register a significant share by the end of 2037. The growth can be attributed to the growing demand for specialized, flexible, and scalable identity analytics services. Many organizations prefer outsourcing identity analytics management to reduce operational burdens, especially as skilled cybersecurity professionals are in short supply. Managed service providers (MSPs) offer continuous monitoring, identity threat detection, and incident response, providing a turnkey solution that is appealing for resource-constrained companies.
Identity analytics solutions often need to be customized and integrated with existing IT and security infrastructure, such as IAM systems, SIEM, and endpoint security tools. Service providers assist with the deployment, integration, and configuration of identity analytics platforms, ensuring they align with the organization’s unique requirements and systems.
Our in-depth analysis of the identity analytics market includes the following segments:
Enterprise Size |
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Component |
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Deployment Mode |
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Application |
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Industry Vertical |
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North America Market Forecast
North America identity analytics market is estimated to dominate revenue share of around 38.2% by the end of 2037. The identity analytics market is experiencing substantial growth, driven by high cybersecurity standards, advanced technology adoption, regulatory pressures, and a rapidly expanding digital economy. The region faces a large number of cyber threats, with frequent data breaches, ransomware attacks, and identity theft incidents. The focus on cybersecurity has led to significant investments in identity analytics solutions that can help organizations detect and prevent identity-based threats, protect sensitive data, and safeguard against unauthorized access.
The U.S. identity analytics market includes the integration of blockchain for secure identity management and the rise of self-sovereign identification (SSI) systems, which provide decentralized control over digital identities. These trends are appealing to sectors such as healthcare and finance, where privacy and regulatory compliance are critical. Additionally, as businesses increasingly adopt cloud-based and hybrid IT environments, identity analytics solutions help organizations manage complex user access permissions and mitigate cybersecurity risks.
Moreover, major technology companies such as Microsoft, IBM, and Oracle dominate the identity analytics market, while innovations from companies like SailPoint are driving advancements in identity management. Overall, identity analytics market benefits from high levels of public-private collaboration, regulatory frameworks such as the CCPA, and heightened cybersecurity measures to counter the increasing number of cyber threats in the U.S. identity analytics market.
Businesses in Canada are increasingly adopting identity analytics to enhance security, meet stringent data privacy regulations, and protect against rising cyber threats. Industries such as finance, healthcare, and government are particularly active in implementing identity analytics solutions due to regulatory demands around data protection and the need to prevent fraud and unauthorized access.
APAC Market Analysis
The Asia Pacific identity analytics market is projected to register the fastest revenue growth during the forecast period. The identity analytics market is growing due to rising cyber threats, regulatory requirements, digital transformation, and increased reliance on AI-driven solutions. The region is witnessing increasing investments in AI and ML, which are integral to modern identity analytics. Moreover, APAC is a global leader in IoT and smart city projects, with countries like Singapore, Japan, and South Korea heavily investing in IoT infrastructure.
In China, there are strict data privacy and cybersecurity laws such as the Cybersecurity Law (CSL), Data Security Law (DSL), and Personal Information Protection Law (PIPL), these place stringent requirements on organizations managing and protecting personal data. Moreover, the country's digital economy is one of the largest globally, with industries like e-commerce, fintech, and online education seeing tremendous growth.
India ranks among the top nations facing cyber threats, which has highlighted the need for advanced identity management solutions. Identity analytics helps organizations detect anomalous behavior, prevent unauthorized access, and secure user credentials. Moreover, with the rapid growth of digital payments, online banking, and mobile wallets, the Indian financial sector has seen a surge in identity-related cyber threats. The Reserve Bank of India (RBI) and other regulatory bodies have issued guidelines for strong customer authentication, fueling demand for identity analytics in the financial sector.
The key players are shaping the identity analytics market by adopting AI-driven approaches, focusing on user experience, aligning with compliance needs, and developing cloud-based, integrated solutions. Their commitment to R&D, partnerships, and emerging technologies further strengthens their influence on the identity analytics market. By prioritizing security, compliance, and scalability, these companies are enabling organizations across industries to manage identity risks, improve user experience, and protect against cyber threats in an increasingly digital world.
Here are some key players in the identity analytics market:
Author Credits: Abhishek Verma
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