Hydrolyzed Protein Market Trends

Growth Drivers

• Multipurpose Applications to Boost the Market Growth
  There has been an extensive growth in the requirement of hydrolyzed protein in sports and physical activities on account of improved absorption and rapid delivery of the key amino acids compared to normal proteins resulting in enhancing the performance, improving muscle building, faster recovery and delivering optimum nutrient to the muscles. Moreover, it is used as a supplement booster to maintain the optimum protein level and improve the muscle toning. Additionally, hydrolyzed protein is widely used for infant nourishment owing to their property of reducing the size of amino acids which makes them easier to absorb and digest. This is anticipated to significantly expand the global market. 
• Increased Consumer Awareness to Live a Healthy and Active Lifestyle to Drive the Market Growth
  Studies have shown that hydrolyzed protein can contain up to 90 percent of proteins as well as they are easy to digest and contains very low level of fats and carbohydrates when compared to normal protein products. Owing to high absorption of amino acids and presence of nutritional content, consumers are preferring convenient and protein-enriched foods and beverages to improve their performance and lead a fit lifestyle. This factor is fuelling the growth of market. Further, on account of increasing health awareness among people, the market for hydrolyzed protein is expanding rapidly with an array of innovative product options. On the back of these factors, the global market is predicted to grow over the forecast period

Challenges

• High R&D and Production Cost to Hamper the Market Growth
  Despite the advancement in producing hydrolyzed protein, there is a high cost involved in research and development activities which may negatively affect the market growth. Further, owing to huge production cost, there has been a declining popularity in some countries. This is estimated to hinder the growth of hydrolyzed protein market in the future.