Hydrogenated Starch Hydrolysate Market Trends

Growth Drivers

Rise in Diseases Related to Lifestyle Changes to Boost the Market Growth Among the US population overall, the percentage of adults with diabetes increased with age, reaching 26.8% among those aged 65 years or older, as per the data released by Centres for Disease Control and Prevention (CDC)

Since chronic medical problems such as diabetes and obesity are constantly increasing owing to the growing consumption of unhealthy food products and lifestyle changes, the requirement for non-sugar and low-calorie sweeteners is high which has led to a rise in demand for hydrogenated starch. According to World Health Organization (WHO), more than 1.9 billion adults aged 18 years and older were overweight in 2016. Moreover, the doctors and healthcare professionals are repeatedly advising people to shift their intake from normal sugar to sugar alcohols i.e. hydrogenated starch. Further, owing to factors such as a low glycaemic index of hydrogenated starch and the increasing demand for sugar-free products is anticipated to significantly expand the hydrogenated starch hydrolysate market. 

Growing Consumption of Bakery Products to Drive the Market Growth

The increased daily consumption of bakery and dairy products along with the confectionaries is fueling the growth of hydrogenated starch hydrolysate market. Hydrogenated starch, owing to its low glycaemic index, is extensively used as an artificial sweetener in the food and beverages industry. Additionally, many pharmaceutical and cosmetic companies require hydrogenated starch as a key component on account of its conditioning effect. On the back of these, the market is predicted to grow over the forecast period.

Challenges

Presence of Other Substitutes and Minor Side-Effects to Hamper the Market Growth

Despite the growing usage of hydrogenated starch, there are some slight side-effects related to digestive and dental health. Further, developing new artificial sweetener products may negatively affect the market growth. This is estimated to hinder the growth of hydrogenated starch market in the future.