Hydrogenated Starch Hydrolysate Market Analysis

Application Segment Analysis

The food & beverage segment is predicted to gain the largest market share of 45.3% during the projected period by 2035, due to growing demand for sugar-free and low-calorie sweeteners in prepared foods, baked goods, and beverages. Hydrogenated starch hydrolysate (HSH) is well-positioned as a risk-free sugar alternative, including FDA GRAS status that allows consumption in food and beverage products. Its accessibility in the food category is strengthened by the trend for health consciousness and diabetic friendly products. Also contributing to lowered sugar consumption, the World Health Organization (WHO) calls for significant reductions in sugar consumption due to obesity and diabetes. Over 890 million adults were living with obesity in 2022, out of the 2.5 billion adults aged 18 and over who were overweight. In a healthy diet, the amount of free sugar consumed should not exceed 10% of total energy intake. For further health advantages, a further decrease to less than 5% of total energy intake is advised.

Form Segment Analysis

The syrup segment is anticipated to constitute the most significant growth by 2035, with 35.2% market share, mainly due to superior solubility and blending capabilities in beverages and food, and dairy products. The liquid nature allows for uniform sweetness to be spread across the product, which enhances the consumer experience. Furthermore, HSH syrup, as a sugar replacement, continues to gain space in the food industry as a qualified low-calorie option, with end users becoming more attracted to healthier substitutes.

Formulation Segment Analysis

The sugar-free products segment is predicted to gain a significant market share during the projected period by 2035, mainly because HSH has mild sweetness, low glycemic response, and exceptional humectant properties that are ideal for various sugar-free confectionery, bakery, and beverage applications. In June 2023, Liquid I.V. introduced Hydration Multiplier Sugar-Free, delivering 5 essential B and C vitamins and triple electrolytes compared to sports drinks, sweetened with allulose instead of sugar or artificial sweeteners. Increased consumer interest in reducing sugar is reinforced by compliance requirements to reduce added sugars in the diet, leading to steady acceptance, thereby ensuring sugar-free products and formulations remain the fastest growing portion of the market.

Our in-depth analysis of the hydrogenated starch hydrolysate market includes the following segments: