Home Improvement Market size was valued at USD 365 Billion in 2023 and is set to cross USD 797.8 Billion by the end of 2036, registering more than 6.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of home improvement is assessed at USD 387.6 Billion.
The global home improvement market is growing due to several factors, including rising consumer spending on house upgrades, rapid urbanization, and a rise in the availability of products and services for home renovation. As per the statistics of World Bank; approximately 4.4 billion people, or 56% of the world's population, live in cities. By 2050, over seven out of ten people will live in cities as a result of this trend, with the urban population predicted to have more than doubled from its current level.
Growth Drivers
Challenges
Base Year |
2023 |
Forecast Year |
2024-2036 |
CAGR |
6.2% |
Base Year Market Size (2023) |
USD 365 Billion |
Forecast Year Market Size (2036) |
USD 797.8 Billion |
Regional Scope |
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Project (DIY, DIFM)
DIY segment is anticipated to account for home improvement market share of around 60% by 2036. The increasing growth of online retail sales channels has led to a strong demand for do-it-yourself home improvement solutions. Given that consumers are increasingly choosing convenient shopping options and that 59.5% of the world's population has access to the internet, it makes sense that global retail e-commerce sales are predicted to reach USD 365.05 trillion by 2021.
Because do-it-yourself projects are more economical, offer a sense of accomplishment, and allow for customization, most customers opt for them. These projects are solely involving end users; no other stakeholders are engaged. Psychological benefits that encourage social engagement, the acquisition of multiple skills, great flexibility, and economical resource utilization will drive the home improvement market's growth.
End Use (Flooring, Furniture, Kitchen & Bathroom Improvements, Lighting Fixtures, Paints & Coatings, Tools & Hardware, Outdoor & Garden, Disaster Repair, System Upgrades, Exterior Replacement, Property Improvements)
In home improvement market, kitchen & bathroom improvements segment is projected to capture revenue share of over 30% by 2036. Increasingly, homeowners are investing in kitchen and bathroom renovations due to changing design trends, technology advancements, and the possibility of capital gains. Homeowners usually spend money updating and renovating their kitchens and bathrooms.
These products are dominant because of consumer desires for chic and contemporary living areas. The growing integration of technology into houses is expected to propel the rise of smart home goods. This covers security systems, thermostats, smart lighting, and other home automation products. The Internet of Things (IoT) is fueling the growing trend of smart homes, which in turn is driving demand for smart home renovation goods. It is anticipated that by 2024, there will be more than 400 million smart homes.
Our in-depth analysis of the home improvement market includes the following segments:
Project |
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End Use |
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Resident |
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Distribution Channel |
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North America Market Statistics
North America region in home improvement market is anticipated to account for revenue share of around 35% by 2036. The market demand is being driven by growing client demands for aesthetically beautiful and environmentally friendly products for remodeling projects. In 2021, the US spent more than USD 86 billion on green construction projects.
The United States' rapidly expanding residential building sector and rapidly increasing population will be key factors in the home improvement market's growth. The population of the United States makes up 4.23% of the entire world's population.
APAC Market Analysis
The APAC region will also encounter huge growth for the home improvement market during the forecast period. The extensive rural population development in rising Asian nations is the cause of the greater growth rate. While simultaneously supporting advancements in rural housing structures, the regional governments are devoting significant resources to the region's ongoing urbanization. According to UN Habitat’s data, Asia's urban population is predicted to increase by 50% by 2050, adding 1.2 billion new residents.
The growing Chinese population is driving up demand for both functional and esthetic improvements in homes. 52 percent of Chinese respondents, by slim margin, said they did not anticipate any changes in the upcoming six months.
Growing e-commerce is propelling the home improvement market in Japan. Online shopping is more convenient than traditional brick-and-mortar stores because it allows customers to use their mobile devices to make purchases while at home or on the go. The amount that people spent on online fashion purchases in 2023 was estimated to be around 31.9 billion dollars.
Regional expansion is anticipated to be driven by the rising number of solar panel installation projects and the rising demand for do-it-yourself home repair projects in Korea. In South Korea, between 2018 and 2023, 2020 had about 4,120 megawatts of installed solar power generator capacity the largest amount ever installed in a single year.
The dynamic competitive climate of the home improvement sector is characterized by the fierce competition among major competitors striving for market share through strategic initiatives and a wide range of product offerings. Prominent industry participants, including both international firms and regional players, are actively engaged in product innovation, network expansion, and strategic collaborations.
Author Credits: Shweta Patidar
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