High Dynamic Range Market Trends

Growth Drivers

• Growing Potential for Digital Photography– A large number of people are moving towards a professional photography career. The traditional photographer’s technologies have been replaced by digital technologies owing to the rising competitors in this particular sector. Moreover, career courses related to the same have been taken by many people, which is giving a boost to the digital photography industry. In addition to the career option the digital photography is used as a part time job in the form of fashion, wildlife, and wedding photography. Thus, it is projected to increase the growth of the market.  There are more than 20,000 digital photographers employed in the United States currently, according to the recent reports.
• Rising Demand for Television – There has been a surge in the demand for television across the globe, which increases the demand for content delivery services. Moreover, different movies, shows, and games are displayed to the people through television with high quality Hence, this factor is expected to surge the growth of the global high dynamic range market over the forecast period. More than 650 million homes across the globe owned a smart TV by the end of 2020, as per the estimated.
• Increasing Trend of Streaming Services– As per the reported data, more than one billion people subscribed to streaming services in the year 2021. Streaming services let people watch movies, TV shows, and listen to podcast without the need to download them. Therefore, the growing trend of streaming services is increasing the demand for high dynamic range TVs and it is estimated to drive the market’s growth.
• Growing Use of High Dynamic Range Video Camera– HDR makes the pictures look better, and films very high contrast scenes. It is about recreating image realism from the camera through post production to display. Owing to these factors, manufacturers are launching new video cameras with high dynamic range, and it is projected to rise the growth of the market. Moreover, CCTV cameras with HDR are ideal for surveillance systems, they help in making deep investigations, and it is further anticipated to drive the market’s growth. According to the reports, as of 2021, more than 50 percent of the world’s cameras are located in China, accounting to nearly 500 million CCTV cameras.
• Growth of the Entertainment Industry – Generally, the HDR is a future of digital entertainment, as it flows from the start to the finish. Furthermore, the production house in the entertainment industry is opting for high dynamic range, leaving behind SDR devices, as it provided for brighter highlights, and deeper details. Moreover, the HRD helps to expand the contrast and range in a game that makes it more ideal for games by making experience more immersive for players. Therefore, it is projected to surge the growth of the global high dynamic range industry by the end of 2035. The number of gamers is expected to reach more than 3 Billion by the end of 2024 around the world.

Challenges

• Complexity in Capturing Process
• Requirement for Lot of Storage Space and Instruments- There is a requirement of lot of storage space in devices for the high dynamic range photographs. Moreover, the extra instruments are also needed to capture images such as bracketing provisions, and tripod. Therefore, it is expected to restrain the growth of the market in the upcoming years.
• High Cost for the Creation of Final Products