Healthy Biscuit Market Trends

Growth Drivers

Expanding health awareness and budding food safety concerns

Consumers are shifting to natural food products owing to growing awareness about wellbeing, and increasing incidences of obesity and other lifestyle diseases. Besides, companies are implementing novel promotional strategies such as TV campaigns to spread awareness about their healthy products.

Additionally, an increase in per capita consumption in emerging economies, increase of supermarkets and hypermarkets has led to the increased prominence of the healthy biscuits offered in the market.

Challenges

High raw material costs and a rising tax weight on the industry might hamper the healthy biscuits market growth in the near future.