Head Massager Market size was over USD 3.19 Billion in 2023 and is anticipated to cross USD 7.15 Billion by the end of 2036, growing at more than 6.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of head massager is estimated at USD 3.37 Billion. The major factor influencing the growth of the market is the growing stress among people. Further, when the stress remains untreated it raises the prevalence of depression. According to the World Health, Organization, 3.8% of the population, comprising 5% of adults (4% of males and 6% of women), and 5.7% of those over the age of 60, are believed to suffer from depression. Hence, the demand for head massagers is growing.
Additionally, due to the effect, they have on hair follicles, research reveals that scalp massagers may actually promote hair growth. Moreover, a head massage is an excellent way to improve memory and increase focus. It makes use of the proper pressure sites to increase blood flow to the brain. It increases the supply of oxygen to the neural system, which further results into improve memory and focus.
Growth Drivers
According to the prediction of World Health Organization, hypertension impacts 1.28 billion adults globally between 30 and 79 years old, with most of them (two-thirds) living in nations with low or middle incomes. Hence, owing to this the demand for head massage is growing. When stressed, the body releases an upsurge of hormones. These hormones force the blood arteries to constrict and the heart to beat more quickly. These actions momentarily raise blood pressure. Further, it could also increase the risk of heart attack or stroke. Hence, by relaxing the body one could lower the blood pressure further also reducing the risk of heart attack and this is possible with an head massager.
About 9% of people worldwide are affected by migraines. This is most common in adults between the ages of 20 to 50 and women are estimated to be affected more. A head massage aids in relieving the stress that is stored in the upper back, head, and neck. By releasing the tensions created in these areas, a head massage could offer relief from migraine symptoms. Research in this field has repeatedly demonstrated how a head massage may reduce migraine symptoms. As a result, the need for head massages is expanding.
Massage may assist people to sleep better by boosting the production of serotonin, a neurotransmitter in the brain that promotes sleep. Serotonin is believed to function as a communication tool in the region of the brain that assists the body fall asleep deeply.
Chronic stress may also increase the prevalence of various other diseases including heart disease, autoimmune diseases, and others. Head massage inhibits lactic acid buildup in the body and defends people from a variety of aches and pains. Therefore, the market revenue is estimated to grow.
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.4% |
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Base Year Market Size (2023) |
USD 3.19 Billion |
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Forecast Year Market Size (2036) |
USD 7.15 Billion |
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Regional Scope |
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Application (Households, Mental Health Centers, Commercial Establishments, Beauty Salons & Spas)
Head massager market from the households segment is poised to garner the highest revenue by the end of 2036. This growth of the segment could be dominated by the availability of various head massagers in the market. This further save the cost by cutting the need to visit beauty salons & spas. Moreover, owing to busy lifestyle it is difficult to receive proper massage. Hence, the adoption of head massager for households is set to increase as it would satisfy the need of proper massage.
Type (Manual Head Massager, Automatic Head Massager)
The automatic head massager segment in the head massager market is set to have significant growth over the forecast period. This is owing to the growing technological advancement and rising disposable income of an individual as they could afford the automatic head massager. Furthermore, an automatic head massager is easy to use and reduces the extra effort which is needed for a manual head massager.
Our in-depth analysis of the global market includes the following segments:
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Type |
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Distribution Channel |
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Application |
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North American Market Forecast
The head massager market in North America is estimated to have the highest growth in the upcoming years, backed by a growing workload in this region which is further boosting the prevalence of stress. About 82% of US employees experience work-related stress, while approximately 24% identify their job as their primary cause of stress. Hence, the adoption of head massagers is driving.
APAC Market Statistics
The Asia Pacific head massager market is projected to have noteworthy growth over the forecast period. This growth could be encouraged by the growing geriatric population in this region. The geriatric population finds it difficult to handle stress as compared to the younger population since their body is incapable of handling it. Hence, with the use of an head massager, they are expected to feel relief to some extent. Moreover, China is known for distributing head massagers at affordable prices which could also increase the demand in the market.
Author Credits: Abhishek Verma
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