Hard Seltzer Market Size

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Report ID: 6038
Published Date: Sep 17, 2025
Report Format: PDF, PPT

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Hard Seltzer Market Outlook:

Hard Seltzer Market size was over USD 21.02 billion in 2025 and is anticipated to cross USD 73.27 billion by 2035, witnessing more than 13.3% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of hard seltzer is assessed at USD 23.54 billion.

With their low calorie and sugar levels, hard seltzers appeal to consumers who are conscious of the food choices they're making or looking for refreshing alternatives to traditional alcoholic beverages.

A major driver of the target market for hard seltzers is an increase in health consciousness and a desire to drink beverages that satisfy both taste and well-being. In a survey carried out by International Wine & Spirit Research in 2019, 52% of respondents tried to reduce their alcohol consumption.

Browse key industry insights with market data tables & charts from the report:

Hard Seltzer Market Size, Share & Growth Report 2035

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of hard seltzer is assessed at USD 23.54 billion.

The global hard seltzer market size surpassed USD 21.02 billion in 2025 and is projected to witness a CAGR of more than 13.3%, crossing USD 73.27 billion revenue by 2035.

North America hard seltzer market will hold more than 35% share by 2035, driven by presence of leading producers using creative marketing methods.

Key players in the market include Mark Anthony Brands International, Carlsberg Group, Anheuser-Busch InBev, The Coca-Cola Company, Diageo plc, Heineken N.V., The Boston Beer Company, Molson Coors Beverage Company, Topo Chico Hard Seltzer, Constellation Brands, Inc.