Hard Seltzer Market Size

Hard Seltzer Market size was valued at USD 24.39 billion in 2024 and is expected to reach USD 145.06 billion by 2037, registering around 14.7% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of hard seltzer is assessed at USD 27.26 billion. With their low calorie and sugar levels, hard seltzers appeal to consumers who are conscious of the food choices they're making or looking for refreshing alternatives to traditional alcoholic beverages.

A major driver of the target market for hard seltzers is an increase in health consciousness and a desire to drink beverages that satisfy both taste and well-being. In a survey carried out by International Wine & Spirit Research in 2019, 52% of respondents tried to reduce their alcohol consumption.