Hard Seltzer Market Share

North American Market Forecasts

The North America region is predicted to witness a market size of USD 10 billion by the end of 2037. This market growth can be impelled by the presence of leading producers who are using creative methods to market their goods. For example, in June 2019, the well-known brand White Claw, which is produced by Mark Anthony Brands in Vancouver, had a notable increase in sales due to its robust social media presence, which included YouTube videos and internet memes. There is competition for hard seltzer market share from both established and developing competitors, with White Claw and other well-known brands serving as notable examples.

Due to the widespread popularity of alcoholic beverages in the United States, both male and female consumers now find them acceptable, which means that in the years to come, hard seltzer usage will probably rise even more.

Introducing a wide variety of flavors is one of the most important Canadian market trends. To satisfy different consumer preferences, manufacturers continuously innovate and develop new flavors. The variety of flavors on the market has increased substantially, from traditional tastes such as lime and grapefruit to more unusual ones such as mango and passion fruit.  

APAC Market Statistics

Asia Pacific region in hard seltzer market is estimated to capture revenue share of over 28% by 2037. A growing awareness of health among the population of the emerging economies of Asia Pacific can be attributed to the development of the hard seltzer industry in the region.

In addition, the regional industry's growth in the coming years will be driven by an increase in the disposable income of the region's population. The total disposable income in Asia-Pacific is expected to more than quadruple in real terms between 2021 and 2040, faster than in any other area, according to Euromonitor's Income and Expenditure in Asia Pacific research.

China has witnessed a rise in the consumption of these items due to factors such as growing disposable income, improved awareness of health, and the accessibility of worldwide brands.

An increasing number of online brands in Japan that sell various types of hard seltzers in a variety of flavors and deliver them directly to consumers is contributing to market growth.
Growing demand and popularity for hard seltzer in the Korean domain.