Hard Seltzer Market Analysis

ABV Content (1.0 - 4.9%, 5.0 - 6.9%)

1%-4.9% segment is estimated to hold hard seltzer market share of more than 65% by 2037. Consumers across the board are deliberately cutting back on their alcohol use as the importance of health and well-being continues to rise. In the United States, more than half of regular wine drinkers aged 21 to 34 years reported actively reducing their consumption in 2019.

Packaging Type (Glass Bottles, Metal Cans)

In hard seltzer market, metal cans segment is poised to capture revenue share of around 60% by the end of 2037. This can be attributed to the fact that they are amazing for packaging ready-to-drink drinks owing to their mobility and ease.

Excellent product integrity and defense against light, air, and other outside factors that might tarnish the beverage's quality and flavor are offered by metal cans. These cans are highly utilized in beverage packaging, thus, increasing demand for ready-to-drink beverages including alcoholic and non-alcoholic ones. Pre-mixed cocktails and spirits-based RTDs were the fastest-growing spirits sector in 2021, with a 42 percent gain in revenue and a 56 percent rise in sales volume over 2020, according to the Distilled Spirits Council of the United States.

Distribution Channel (Off-trade, On-trade)

In terms of distribution channel segmentation, the off-trade segment is anticipated to dominate the hard seltzer market growing at a size of USD 18.7 billion during the year 2026. All retail establishments, including small markets, supermarkets, hypermarkets, convenience stores, and wine and spirit stores, are included in this sector.

Because these businesses have such great deals and discounts, people favor them. To reach as many consumers as possible, the majority of businesses also introduce their products through supermarket chains like Walmart and Target. 57% of consumers purchased new items on their most recent visit to a basic grocery shop.

Our in-depth analysis of the global market includes the following segments:

ABV Content	1.0 – 4.9% 5.0 – 6.9%
Packaging Type	Glass Bottles Metal Cans
Distribution Channel	Off-trade On-trade
Flavor	Classic or Unflavored Flavored

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of hard seltzer is assessed at USD 27.26 billion.

The hard seltzer market size was valued at USD 24.39 billion in 2024 and is expected to reach USD 145.06 billion by 2037, registering around 14.7% CAGR during the forecast period i.e., between 2025-2037. With their low calorie and sugar levels, hard seltzers appeal to consumers who are conscious of the food choices they're making or looking for refreshing alternatives to traditional alcoholic beverages.

North America industry is set to dominate majority revenue share of 35% by 2037, impelled by growing health consciousness among consumers in the region.

The major players in the market include Mark Anthony Brands International, Carlsberg Group, Anheuser-Busch InBev, The Coca-Cola Company, Diageo plc, Heineken N.V., The Boston Beer Company, Molson Coors Beverage Company, Topo Chico Hard Seltzer, Constellation Brands, Inc.

Hard Seltzer Market Analysis