Hard Seltzer Market Analysis

ABV Content Segment Analysis

1%-4.9% segment is estimated to hold hard seltzer market share of more than 65% by 2035. Consumers across the board are deliberately cutting back on their alcohol use as the importance of health and well-being continues to rise. In the United States, more than half of regular wine drinkers aged 21 to 34 years reported actively reducing their consumption in 2019.

Packaging Type Segment Analysis

In hard seltzer market, metal cans segment is poised to capture revenue share of around 60% by the end of 2035. This can be attributed to the fact that they are amazing for packaging ready-to-drink drinks owing to their mobility and ease.

Excellent product integrity and defense against light, air, and other outside factors that might tarnish the beverage's quality and flavor are offered by metal cans. These cans are highly utilized in beverage packaging, thus, increasing demand for ready-to-drink beverages including alcoholic and non-alcoholic ones. Pre-mixed cocktails and spirits-based RTDs were the fastest-growing spirits sector in 2021, with a 42 percent gain in revenue and a 56 percent rise in sales volume over 2020, according to the Distilled Spirits Council of the United States.

Distribution Channel Segment Analysis

Off-trade segment is expected to account for remarkable market share by 2035. All retail establishments, including small markets, supermarkets, hypermarkets, convenience stores, and wine and spirit stores, are included in this sector.

Because these businesses have such great deals and discounts, people favor them. To reach as many consumers as possible, the majority of businesses also introduce their products through supermarket chains like Walmart and Target. 57% of consumers purchased new items on their most recent visit to a basic grocery shop.

Our in-depth analysis of the global market includes the following segments: