Hard Seltzer Market - Top Companies and Manufacturers

Companies Dominating the Hard Seltzer Landscape

With the adoption of various growth strategies, major players aim to expand their customer bases. Significant growth opportunities are expected to be generated by this factor. For example, Casatera, a producer of zero-sugar tequila seltzers that are made for health-conscious consumers, announced its expansion into several new markets such as Florida, Massachusetts, New Hampshire, and Connecticut in November 2022. The Casatera restaurant and bar has been extended to almost 500 liquor stores, restaurants, bars, and hotels, such as Select Total Wine & More, Omni Hotels & Resorts, and Marriott Hotel.

Mark Anthony Brands International
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Carlsberg Group
Anheuser-Busch InBev
The Coca-Cola Company
Diageo plc
Heineken N.V.
The Boston Beer Company
Molson Coors Beverage Company
Topo Chico Hard Seltzer
Constellation Brands, Inc.

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Hard Seltzer Market Size & Share, Growth Forecasts 2037

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Topo Chico Hard Seltzer debuted a new flavor, Topo Chico Ranch Water Hard Seltzer, in a few local markets and across the country in a variety pack. It retails for 4.7% alcohol by percentage and 100 calories a can in a 12-pack of thin cans that are available in multiple states. In addition, Topo Chico Hard Seltzer's current variety pack is being introduced countrywide with four new tastes.
Mark Anthony Brands' White Claw brand launched its first international marketing campaign in association with a wide range of producers from the United States and abroad, in order to collect spontaneous, ephemeral content inspired by the emotion that White Claw inspires.

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of hard seltzer is assessed at USD 27.26 billion.

The hard seltzer market size was valued at USD 24.39 billion in 2024 and is expected to reach USD 145.06 billion by 2037, registering around 14.7% CAGR during the forecast period i.e., between 2025-2037. With their low calorie and sugar levels, hard seltzers appeal to consumers who are conscious of the food choices they're making or looking for refreshing alternatives to traditional alcoholic beverages.

North America industry is set to dominate majority revenue share of 35% by 2037, impelled by growing health consciousness among consumers in the region.

The major players in the market include Mark Anthony Brands International, Carlsberg Group, Anheuser-Busch InBev, The Coca-Cola Company, Diageo plc, Heineken N.V., The Boston Beer Company, Molson Coors Beverage Company, Topo Chico Hard Seltzer, Constellation Brands, Inc.

Hard Seltzer Market - Top Companies and Manufacturers

Companies Dominating the Hard Seltzer Landscape

Browse Key Market Insights with Data Illustration:

In the News

Frequently Asked Questions (FAQ)

How much is the hard seltzer market worth?

Why is the demand for hard seltzer growing?

Which region dominated the majority of hard seltzer industry share?

Who are the top hard seltzer companies?