Halal Food Market Analysis

Distribution Channel Segment Analysis

By 2035, supermarkets and hypermarkets are expected to dominate the distribution channel segment and are poised to hold a share value of 35.4%. The segment is driven by the rapid modernization of retail infrastructure in some countries that offers consumers a trusted, one-stop-shop experience with a wide variety of certified products. Further, the extensive cold chain capabilities are vital for distributing perishable halal items such as fresh meat and dairy. Supermarkets make up 53% of retail sales in Malaysia, according to data from the New Zealand Trade and Enterprise from July 2024. This percentage is far greater than that of other retail businesses and indicates that the channel’s expanding dominance and consumer preference directly benefit the organized halal food sector. This retail model's ability to assure product integrity at scale makes it the primary gateway for global halal brands to reach mass consumers.

Type Segment Analysis

Under the type segment, halal meat, poultry, and seafood are projected to hold the largest share by 2035. The segment is driven by poultry’s status as a primary affordable protein source. Its versatility and shorter production cycle compared to red meat make it a staple in both the household consumption and food service sectors. The growth is further fueled by the strategic government focus on food security. For example, the primary driver is the considerable investment in the domestic production, as per the U.S. Department of Agriculture data in September 2021, the poultry production in Saudi Arabia in 2021 was 910,000 metric tons, as part of its strategic goal to increase self-sufficiency, directly stimulating the halal poultry market segment. This concerted effort is replicating across other OIC member nations, creating a powerful, sustained demand driver for the entire segment.

Our in-depth analysis of the halal food market includes the following segments: