Hair Care Market Trends

Growth Drivers

• Growing Hair-related Issues - Hair problems, such as greying, dandruff, and hair loss, which are likely to increase the use of hair products, are becoming more frequent for consumers. For instance, approximately 80 million men and women in the United States suffer from hereditary hair loss (alopecia).  In addition, consumers are more aware of factors such as hair loss, dryness and disintegration that lead to the demand for hair care products. Therefore, increased emphasis on preventive and remedial measures in hair care are accelerating the growth of the market.
• Increase in Demand for Organic and Natural Products - Due to growing awareness about the harmful effects of chemicals on health & environment, consumer preference is shifting towards organics & herbal products in order to increase consumption. For instance, the eekoloks® collection of hair care products made specifically for children has announced its introduction. The organic collection manufactured in Australia is made of 100% naturally derived materials. Furthermore, in order to remain competitive, different brands of hair care have been entering various domestic markets over the past years. All this is anticipated to support the growth of hair care market.
• Increasing Pollution Worldwide - The demand for nourishing products, including masks, is driven by growing concerns about the harmful effects of pollution, excessive use of hair straighteners and curlers, increased exposure to ultraviolet rays, and frequent use of shampoos with harsh chemicals on hair. Heat damage to hair can occur as a result of moisture loss. Hair is composed of many linkages, including 4% lipids, oils, and colors, 17% water, and 79% keratin proteins. Straighteners' high temperatures allow water to dry quickly, affecting the structure of each strand and perhaps cracking the cuticles, the outside layer of hair, making hair more vulnerable to further damage. Therefore, the case of damaged and frizzy hair, is expected to lead to market growth in turn, hairdressing masks have gained considerable popularity.

Challenges

• Adverse Reaction to Sensitive Scalp - One factor impeding the market's growth is the growing number of persons with sensitive hair who are experiencing adverse reactions to hair cleansing products including shampoos, cleansers, serums, and others since they contain harmful chemicals. Additionally, consumers are now pickier and more circumspect about the products they use, which may contribute to a general loss of faith in the hair care sector.
• Intense Competition among Market Players may Hinder the Growth of the Market
• Stringent Regulatory Restrictions on Certain Components may Hamper the Market Growth