Hair Care Market Size

Hair Care Market size was over USD 97.65 billion in 2024 and is poised to exceed USD 145.22 billion by 2037, growing at over 3.1% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of hair care is evaluated at USD 100.07 billion. The increase in demand is due to the increasing popularity of hair coloring and the growing trend for men to grow their hair longer. Consequently, diverse acceptance has become more common as a result of the evolution of fashion and changes in social norms hair color trends. The demand for specialized hair care products that protect the color treated hair, like color protecting shampoos, conditioners and treatments, is driven by these trends. The consumption of hair styling products in the world has also increased as a result of long hair and the adoption of multiple hairstyles among men. Also, growing men hair color brands are propelling the growth of the market. For instance, with sales of over 73.28 million dollars, Just For Men Mustache & Beard ranked as the top men's hair coloring brand in the US in 2020.

Moreover, the increased use of these products has led to a significant increase in hair care market growth as consumers become increasingly concerned and access to new, more effective and safer hair care products is being made available.