Hair Care Market Analysis

Product (Hair Colorants, Shampoo, Conditioner, Hair Oil)

Shampoo segment for hair care market is expected to hold a share of 47% during the forecast period. Because it contains a variety of hair-enriching components that aid in stimulating hair growth from the scalp follicles, including vitamins, botanical extracts, minerals, oils, and others, the shampoo category is anticipated to keep a sizable share. Additionally, the high volume of shampoos that customers use is anticipated to support the segment's growth. Consumer needs for shampoo products with natural components have evolved as a result of growing consumer knowledge of the negative consequences of chemical formulations. For instance, the organic hair care products are expected to grow to USD 6.7 billion by 2025. Also, 80% of customers globally firmly believe that shampoos made of natural ingredients are better for hair health. Furthermore, there is a growing market for shampoos that are 80–100% organically derived, free of silicone, parabens, and sulfates. The growth rate of the shampoo segment will be further supported by factors such as increased awareness about hair care, rapid urbanization and rapidly increasing income levels due to changes in lifestyles.

Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores)

Supermarket/Hypermarket segment for hair care market is anticipated to hold a share of 43% during the projected period. This growth is due to the availability of a wide range of products under one roof, which eliminates the need for visiting several stores, the supermarket/hypermarket segment is expected to lead the market. The likelihood of buying counterfeit goods is also reduced by consumers' ability to see the item in its physical form. Hypermarkets & supermarkets have focused on offering a variety of categories, such as synthetic, natural and chemical free products marketed to customers who are interested in them, and providing them with the opportunity to select from a number of brands before making a purchase.

Our in-depth analysis of the global market includes the following segments: