Greenhouse Horticulture Market Outlook:
Greenhouse Horticulture Market size was valued at USD 36.6 billion in 2025 and is projected to reach USD 73.7 billion by the end of 2035, rising at a CAGR of 8.1% during the forecast period, i.e., 2026-2035. In 2026, the industry size of greenhouse horticulture at USD 39.5 billion.
The global greenhouse horticulture market is mainly driven by heightened demand for fresh, high-quality produce, increasing urbanization, and the need for year-round crop production. There has been a growing concern over food security, climate variability, and resource efficiency, which are accelerating the adoption of controlled-environment agriculture across both developed and emerging economies. The Governor of Virginia, in February 2025, announced that Oasthouse Ventures Ltd. will invest USD 104.8 million to establish its first U.S.-based low-carbon greenhouse operation in Carroll County, Virginia, producing more than 45 million pounds of tomatoes on a yearly basis for major regional retailers. It also mentioned that the project will leverage locally sourced hardwood residuals to sustainably heat a 65-acre controlled environment facility. It is supported by state grants and workforce development programs, whereas the investment reflects strong public-private collaboration to expand domestic greenhouse capacity, positively impacting greenhouse horticulture market growth in the upcoming years.
Furthermore, this aspect of supportive government policies promoting sustainable agriculture and water conservation is encouraging investments in modern greenhouse infrastructure, stimulating growth in the greenhouse horticulture market. In this regard, Source.ag, developer of AI software for controlled environment agriculture (CEA), in November 2025, announced that it raised USD 17.5 million in a Series B funding round, thereby bringing total funding to more than USD 60 million. The firm also mentioned that the investment was led by Astanor with participation from Enza Zaden and Harvest House, which will accelerate global scaling and AI product development for greenhouse operations across Europe and North America. Meanwhile, Source.ag’s platform, deployed in over 300 greenhouses spanning 2,500 hectares, efficiently supports daily fresh produce supply for 40 million people by improving yield prediction, automating irrigation, and enhancing operational efficiency throughout the value chain.
