GPS Tracking Device Market Share

Europe Market Forecast

Europe GPS tracking device market is expected to capture revenue share of over 33.7% by 2037, in comparison to other regional markets. The sector’s growth is characterized by rising adoption of telematics solutions in diverse industries such as automotive & transportation. For instance, in September 2024, UK-based RAC Connected launched telematics partnership with Continental Automotive for fleet and business vehicle operators. Additionally, manufacturers can leverage the European Union (EU) mandates on driver monitoring system in new vehicles from 2022 to provide advanced GPS tracking devices to increase sales.

Germany remains a leading market in the GPS tracking device market of Europe. The robust automotive manufacturing sector in the country is driving demands for GPS tracking devices. Investments in advancing smart infrastructure and intelligent traffic management creates a steady demand for GPS devices in consumer and commercial segments. The sector is positioned to leverage a strong regulatory framework to simplify cross border surveillance of vehicles in Europe. For instance, in November 2024, Germany, France, and Netherlands pushed for or continued a GPS-track or the bugging of a vehicle on the territory of another member state in Europe.

Additionally, the surging adoption of location-based services in tourism and urban mobility highlights the growing adoption of GPS tracking devices in the tech-savvy domestic market of Germany, while the defense sector of the country is proving to be a growing end-user of GPS devices. For instance, in July 2022, BAE Systems delivered jam-resistant GPS receivers to the military forces of Germany.

France is a burgeoning market in the GPS tracking device market in Europe. Advancements in the urban mobility solutions is a key driver of the GPS tracking device market in France. The country remains a strategic transportation hub in Europe benefiting demands for GPS devices in cross-border services and freight logistics. Advancements in commercial mobility solutions, such as driverless shuttles are positioned to lead the demands for GPS tracking devices in the future. For instance, in October 2024, self-driving shuttles were deployed in a remote region of Southeastern France.

Additionally, the increase in electric vehicle (EV) registrations in the country is projected to boost demands of GPS tracking device integration owing to rising popularity of automated EVs. For instance, in May 2024, data from Avere France indicated EV registrations saw a 21% increase in the country in comparison to May 2023.

APAC Market Analysis

The GPS tracking device market of APAC is positioned to exhibit the fastest revenue growth. The sector’s growth is fueled by expanding logistics and transportation activities, and surging adoption of telematics in emerging economies. The revenue growth in the region is led by China, India, South Korea, and Japan. The region is characterized by a large-scale e-commerce sector, where supply chain management relies heavily on advanced tracking technologies. The future of the GPS tracking device market in Asia Pacific is promising owing to growing investments in digital infrastructure, smart city projects, and biometric identification technologies. For instance, in October 2024, Petnow launched their app that allows users to identify their dogs and cats by recognizing unique biometric patterns while positioning location-based GPS service that helps owners track and reunite with lost pets.

China is positioned as a leading domestic market in the GPS tracking device market of APAC. Advancements in IoT integration and adoption across diverse industries within the country is boosting the market’s growth. The transportation, logistics, and personal safety sectors are some of the key end users of GPS tracking devices in the country. A significant driver of the sector in the country is China’s position as accounting for the largest EV market globally with an estimated 1.5 million exports in 2023 creating surging demands for GPS tracking devices domestically to be integrated with EVs.

Additionally, the success of China’s Beidou, i.e., the country’s own version of GPS is positioned to create new opportunities in the domestic market for manufacturers to utilize the global GPS system or the domestic PNT system to provide robust tracking and monitoring solutions.

India is projected to establish itself as a major market in APAC’s GPS tracking device sector. The rapid expansion of the transportation and logistics sector in the country is positioned to drive demands for GPS tracking systems. The surging growth of ride sharing services in India, characterized by a large percentage of population requiring efficient mobility services, is projected to be a major contributor to demands for accurate location mapping and tracking solutions.

Additionally, the profitable growth of companies such as Uber, Ola, Rapido, etc., in the country is poised to continue demands for efficient GPS tracking devices for fleet management. For instance, in November 2023, Rapido announced the launch of cab services in Bengaluru, India.