Smart Electric Toothbrush Market Growth Drivers and Challenges:
Growth Drivers
- Growing Adoption of the Product among Consumers with Oral Health Issues – The global demand for this product is helped by its ability to make life easier, especially for people with a variety of disabilities. One of the main contributors to an increase in demand is, moreover, a large number of hospital admissions as a result of different health problems. The ease of use and the reduction in energy consumption for brushing teeth with a deeper cleanse make this product an excellent choice. 41% of adults claim they have used an electronic toothbrush in the last six months, according to 2022 research.
- Decrease in Youth Unemployment – The demand for the product is strongly influenced by a reduction in youth unemployment rates around the world. This is due to an increasing preference for innovation and new products among young people. In addition, the growth in consumption is being driven by a growing number of people living in cities around the world that are experiencing an increase. Urban residents' high purchasing power and increased awareness of the value of using the goods encourage this.
- Increasing Awareness Regarding Oral Hygiene – The increasing incidence of teeth problems that people are facing is a key reason for the increase in awareness about Oral Hygiene. Several dental issues, including tooth decay, gum disease, and dry mouth, can arise when you are not properly brushing your teeth. People are increasingly looking for products that can help them evade such issues, as awareness of this problem increases. Compared to manual toothbrushes, electric toothbrushes are able to remove more plaque and bacteria from teeth and can also lessen gum disease and gingivitis. The market for electric toothbrushes is primarily driven by rising oral hygiene awareness and the popularity of electric toothbrushes.
Challenges
- Lack of Awareness Regarding the Product – Lack of awareness regarding the advantages of using an electric toothbrush to cleanse better and maintain the health of a tooth in brushing compared to a regular toothbrush resulted in restraining the adoption rate of the product. Therefore, this factor is acting as a hamper to the market growth.
- High-Cost of the Product May Impede the Market Growth
- Brushing more Frequently can Damage Gums which is Likely to Hamper the Market Growth.
Smart Electric Toothbrush Market Size and Forecast:
|
Base Year |
2025 |
|
Forecast Period |
2026-2035 |
|
CAGR |
6.8% |
|
Base Year Market Size (2025) |
USD 4.01 billion |
|
Forecast Year Market Size (2035) |
USD 7.74 billion |
|
Regional Scope |
|
Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2026, the industry size of smart electric toothbrush is evaluated at USD 4.26 billion.
The global smart electric toothbrush market size exceeded USD 4.01 billion in 2025 and is set to expand at a CAGR of over 6.8%, surpassing USD 7.74 billion revenue by 2035.
North America smart electric toothbrush market will dominate over 36% share by 2035, driven by the presence of major key players and increasing personal consumption expenditure.
Key players in the market include Colgate-Palmolive Company, Soocas Technology, Oral-B, Royal Philips, Caresmith, MIRISE Co., Ltd., Guangzhou Stars Pulse Co., Ltd., Panasonic Corporation, Yume Shokunin Co., Ltd, UFC SUPLLY Co., Ltd.
