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Smart Electric Toothbrush Market Size & Share, by Type (Battery Powered, Rechargeable); Connectivity (Bluetooth, Wi-Fi Enabled); Price Range (Low, Medium, High); Distribution Channel (Online, Offline) End-User (Male, Female) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 2295
  • Published Date: Nov 03, 2023
  • Report Format: PDF, PPT

1. Introduction

1.1. Market Definition

1.2. Market Segmentation

2. Research Methodology

2.1. Variables (Dependent and Independent)

2.2. Multi Factor Based Sensitivity Model

3. Executive Summary- Global Smart Electric Toothbrush Market

4. Market Dynamics

4.1. Drivers

4.2. Challenges

4.3. Opportunities

5. Global Smart Electric Toothbrush Market Outlook

5.1. Market Size and Forecast, 2018-2027

5.1.1. By Value (USD Million)

5.2. Market Share and Forecast, 2018-2027

5.2.1. By Connectivity

5.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

5.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

5.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

5.2.2. By Price Range

5.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

5.2.2.1.1.  Low, 2018-2027F (USD Million)

5.2.2.1.2.  Medium, 2018-2027F (USD Million)

5.2.2.1.3.  High, 2018-2027F (USD Million)

5.2.3. By Distribution Channel

5.2.1.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

5.2.3.1.1.  Online, 2018-2027F (USD Million)

5.2.3.1.2.  Offline, 2018-2027F (USD Million)

5.2.4. By Region

5.2.4.1.  Smart Electric Toothbrush Market Share (%), By Region (2018-2027F)

5.2.4.1.1.  North America, 2018-2027F (USD Million)

5.2.4.1.2.  Europe, 2018-2027F (USD Million)

5.2.4.1.1.  Asia Pacific, 2018-2027F (USD Million)

5.2.4.1.2.  Latin America, 2018-2027F (USD Million)

5.2.4.1.2.  Middle East & Africa, 2018-2027F (USD Million)

6.North America Smart Electric Toothbrush Market Outlook

6.1. Market Size and Forecast, 2018-2027

6.1.1. By Value (USD Million)

6.2. Market Share and Forecast, 2018-2027

6.2.1. By Connectivity

6.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

6.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

6.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

6.2.2. By Price Range

6.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

6.2.2.1.1.  Low, 2018-2027F (USD Million)

6.2.2.1.2.  Medium, 2018-2027F (USD Million)

6.2.2.1.3.  High, 2018-2027F (USD Million)

6.2.3. By Distribution Channel

6.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

6.2.3.1.1.  Online, 2018-2027F (USD Million)

6.2.3.1.2.  Offline, 2018-2027F (USD Million)

6.2.4. By Country

6.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

6.2.4.1.1.  U.S., 2018-2027F (USD Million)

6.2.4.1.2.  Canada, 2018-2027F (USD Million)

7.Europe Smart Electric Toothbrush Market Outlook

7.1. Market Size and Forecast, 2018-2027

7.1.1. By Value (USD Million)

7.2. Market Share and Forecast, 2019-2027

7.2.1. By Connectivity

7.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

7.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

7.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

7.2.2. By Price Range

7.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

7.2.2.1.1.  Low, 2018-2027F (USD Million)

7.2.2.1.2.  Medium, 2018-2027F (USD Million)

7.2.2.1.3.  High, 2018-2027F (USD Million)

7.2.3. By Distribution Channel

7.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

7.2.3.1.1.  Online, 2018-2027F (USD Million)

7.2.3.1.2.  Offline, 2018-2027F (USD Million)

7.2.4. By Country

7.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

7.2.4.1.1.  Germany, 2018-2027F (USD Million)

7.2.4.1.2.  U.K., 2018-2027F (USD Million)

7.2.4.1.1.  France, 2018-2027F (USD Million)

7.2.4.1.2.  Italy, 2018-2027F (USD Million)

7.2.4.1.2.  Spain, 2018-2027F (USD Million)

7.2.4.1.1.  Russia, 2018-2027F (USD Million)

7.2.4.1.2.  Rest of Europe, 2018-2027F (USD Million)

8.Asia Pacific Smart Electric Toothbrush Market Outlook

8.1. Market Size and Forecast, 2018-2027

8.1.1. By Value (USD Million)

8.2. Market Share and Forecast, 2019-2027

8.2.1. By Connectivity

8.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

8.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

8.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

8.2.2. By Price Range

8.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

8.2.2.1.1.  Low, 2018-2027F (USD Million)

8.2.2.1.2.  Medium, 2018-2027F (USD Million)

8.2.2.1.3.  High, 2018-2027F (USD Million)

8.2.3. By Distribution Channel

8.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

8.2.3.1.1.  Online, 2018-2027F (USD Million)

8.2.3.1.2.  Offline, 2018-2027F (USD Million)

8.2.4. By Country

8.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

8.2.4.1.1.  China, 2018-2027F (USD Million)

8.2.4.1.2.  India, 2018-2027F (USD Million)

8.2.4.1.2. Japan, 2018-2027F (USD Million)

8.2.4.1.1.  South Korea, 2018-2027F (USD Million)

8.2.4.1.2.  Australia, 2018-2027F (USD Million)

8.2.4.1.2.  Singapore, 2018-2027F (USD Million)

8.2.4.1.2.  Thailand, 2018-2027F (USD Million)

8.2.4.1.2.  Rest of Asia Pacific, 2018-2027F (USD Million)

9.Latin America Smart Electric Toothbrush Market Outlook

9.1. Market Size and Forecast, 2018-2027

9.1.1. By Value (USD Million)

9.2. Market Share and Forecast, 2019-2027

9.2.1. By Connectivity

9.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

9.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

9.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

9.2.2. By Price Range

9.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

9.2.2.1.1.  Low, 2018-2027F (USD Million)

9.2.2.1.2.  Medium, 2018-2027F (USD Million)

9.2.2.1.3.  High, 2018-2027F (USD Million)

9.2.3. By Distribution Channel

9.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

9.2.3.1.1.  Online, 2018-2027F (USD Million)

9.2.3.1.2.  Offline, 2018-2027F (USD Million)

9.2.4. By Country

9.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

9.2.4.1.1.  Brazil, 2018-2027F (USD Million)

9.2.4.1.2.  Mexico, 2018-2027F (USD Million)

9.2.4.1.2.  Argentina, 2018-2027F (USD Million)

9.2.4.1.2.  Rest of Latin America, 2018-2027F (USD Million)

10.Middle East & Africa Smart Electric Toothbrush Market Outlook

10.1. Market Size and Forecast, 2018-2027

10.1.1. By Value (USD Million)

10.2. Market Share and Forecast, 2019-2027

10.2.1. By Connectivity

10.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

10.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

10.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

10.2.2. By Price Range

10.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

10.2.2.1.1.  Low, 2018-2027F (USD Million)

10.2.2.1.2.  Medium, 2018-2027F (USD Million)

10.2.2.1.3.  High, 2018-2027F (USD Million)

10.2.3. By Distribution Channel

10.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

10.2.3.1.1.  Online, 2018-2027F (USD Million)

10.2.3.1.2.  Offline, 2018-2027F (USD Million)

10.2.4. By Country

10.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

10.2.4.1.1.  Israel, 2018-2027F (USD Million)

10.2.4.1.2.  Saudi Arabia, 2018-2027F (USD Million)

10.2.1.1.1.  UAE, 2018-2027F (USD Million)

10.2.1.1.2.  South Africa, 2018-2027F (USD Million)

10.2.1.1.1.  Rest of Middle East & Africa, 2018-2027F (USD Million)

11.Competitive Landscape

11.1. Company Profiles

11.1.1. Koninklijke Philips NV

11.1.1.1. Company Overview

1.1.1.2. Business Strategy

11.1.1.2.1. Growth Expansion Strategy

11.1.1.2.2. Distribution Channel Strategy

11.1.1.3. Key Product Offerings

11.1.1.4. Financial Performance

11.1.1.5. Key Performance Indicators

11.1.1.6. Risk Analysis

11.1.1.7. Recent Development

11.1.1.8. Regional Presence

11.1.1.9. SWOT Analysis

11.1.2.   Procter & Gamble (Oral-B)

11.1.3.   Kolibree

11.1.4.   ONVI, LLC

11.1.5.   Colgate Palmolive

11.1.6.   Beam Technologies Inc

11.1.7.   Xiaomi

11.1.8.   Soocas (Shenzhen) Technology Co., Ltd

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Smart Electric Toothbrush Market size is anticipated to reach USD 1 Billion by the end of 2036, witnessing around 10% CAGR during the forecast period, i.e., 2023-2036. In the year 2023, the industry size of smart electric toothbrush was over USD 549 Million. The increase can be attributed to a growing population and growing oral diseases globally. As per an estimation, around 15% of children and adolescents in the US were predicted to have oral health issues in 2020. This factor has led to a proliferation of electric toothbrushes around the world. Smart electric toothbrushes help to prevent tooth decay, maintain gum health, and preserve the teeth's strength.

The key market brands increasingly emphasize incorporating AI technology to draw more consumers, especially among tech enthusiasts. AI technology provides enhancement of the product for recording, monitoring, and tracking the health of the teeth, thus acting as an opportunity for market growth.

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Smart Electric Toothbrush Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing Adoption of the Product among Consumers with Oral Health Issues – The global demand for this product is helped by its ability to make life easier, especially for people with a variety of disabilities. One of the main contributors to an increase in demand is, moreover, a large number of hospital admissions as a result of different health problems. The ease of use and the reduction in energy consumption for brushing teeth with a deeper cleanse make this product an excellent choice. 41% of adults claim they have used an electronic toothbrush in the last six months, according to 2022 research.
  • Decrease in Youth Unemployment – The demand for the product is strongly influenced by a reduction in youth unemployment rates around the world. This is due to an increasing preference for innovation and new products among young people. In addition, the growth in consumption is being driven by a growing number of people living in cities around the world that are experiencing an increase. Urban residents' high purchasing power and increased awareness of the value of using the goods encourage this.
  • Increasing Awareness Regarding Oral Hygiene – The increasing incidence of teeth problems that people are facing is a key reason for the increase in awareness about Oral Hygiene. Several dental issues, including tooth decay, gum disease, and dry mouth, can arise when you are not properly brushing your teeth. People are increasingly looking for products that can help them evade such issues, as awareness of this problem increases. Compared to manual toothbrushes, electric toothbrushes are able to remove more plaque and bacteria from teeth and can also lessen gum disease and gingivitis. The market for electric toothbrushes is primarily driven by rising oral hygiene awareness and the popularity of electric toothbrushes.

Challenges

  • Lack of Awareness Regarding the Product – Lack of awareness regarding the advantages of using an electric toothbrush to cleanse better and maintain the health of a tooth in brushing compared to a regular toothbrush resulted in restraining the adoption rate of the product. Therefore, this factor is acting as a hamper to the market growth.
  • High-Cost of the Product May Impede the Market Growth
  • Brushing more Frequently can Damage Gums which is Likely to Hamper the Market Growth.

Smart Electric Toothbrush Market: Key Insights

Base Year

2023

Forecast Year

2024-2036

CAGR

~ 10%

Base Year Market Size (2023)

 ~ USD 549 Million

Forecast Year Market Size (2036)

 ~ USD 1 Billion

Regional Scope
  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Smart Electric Toothbrush Segmentation

Connectivity (Bluetooth, Wi-Fi Enabled)

The smart electric toothbrush market from the Bluetooth segment is expected to hold a share of 55% during the forecast period. As they analyze dental care issues and enhance brushing behaviours, smart electric toothbrush demand is growing significantly. The demand for smart electric toothbrushes is progressing at a substantial rate as it analyses dental care problems and improves brushing habits. In addition, the toothbrush is made with a variety of intelligent technologies that enable it to collect information from its mouth by means of 3D motion sensors. Bluetooth and WiFi allow easy navigation of the oral cavity.

Price Range (Low, Medium, High)

Smart electric toothbrush market from the medium range segment is anticipated to hold a share of 46% by the end of 2036. A major factor for which this category is expected to experience strong growth is the increasing disposable income in almost all regions of the world. Due to rising per capita income, the people of the Middle East and Africa region are expected to have more purchasing power which is likely to lead to market growth. The average disposable income for South African households in 2022 was roughly USD 2,638 South African rand. The average discretionary income in the prior year was USD 2,630 thus this was marginally higher. Therefore, this factor is accelerating the growth of the segment.

Our in-depth analysis of the global market includes the following segments:

                          Type

  • Battery Powered
  • Rechargeable

                          Connectivity

  • Bluetooth
  • Wi-Fi Enabled

                           Price Range

  • Low
  • Medium
  • High

                           Distribution Channel
  • Online
  • Offline

                            End-User

  • Male
  • Female

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Smart Electric Toothbrush Industry - Regional Synopsis

North American Market Forecast

The smart electric toothbrush market in North America is expected to hold the largest share of 36% by the end of 2036. The market is growing in the region due to the presence of major key players. Further, key players are taking the initiative to add smart features to the toothbrush. Also, the growth of personal consumption expenditure among people of this region is estimated to have a significant impact in surging the sales for the product. Moreover, electric toothbrushes are used widely in the region which is also driving market growth. In 2020, 131.43 million Americans used electric toothbrushes, according to the report.

APAC Market Statistics

The smart electric toothbrush market is expected to grow with a share of 26% during the forecast period. Also, it is expected that the Asia Pacific region will start to grow at a faster rate than other regions over the forecast period. The growth is also due to the increasing economic activity in regions like Indonesia. This is also to improve the purchasing and investment capacity of consumers, which are further estimated to increase demand for smart electric toothbrushes in this region. Also, increased cases of oral diseases are also growing the growth of the market in the region. According to the findings of a comprehensive survey carried out across India in 2020, over 17% of the respondents experienced tooth decay and cavities.

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Companies Dominating the Smart Electric Toothbrush Market

    • Colgate-Palmolive Company
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Soocas Technology
    • Oral-B
    • Royal Philips
    • Caresmith
    • MIRISE Co., Ltd.,
    • Guangzhou Stars Pulse Co., Ltd.
    • Panasonic Corporation
    • Yume Shokunin Co., Ltd
    • UFC SUPLLY Co., Ltd

In the News

  • Colgate-Palmolive and Philips initiated a long-term partnership to provide consumers in Latin America with the dental health advantages of electric toothbrushes.
  • At the 2022 Consumer Electronics Show (CES), Oral-B, the leading innovator in oral care and the most highly recommended brand by dentists globally, unveiled its most recent digital health innovations. Among them is the CES Innovation Award Honoree Oral-B iO10 with iOSenseTM, which acts as the ultimate oral health coach.

Author Credits:  Abhishek Verma


  • Report ID: 2295
  • Published Date: Nov 03, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Growing adoption of the product among consumers with oral health issues, decrease in youth unemployment, and, increasing awareness regarding oral hygiene are the major factors driving the growth of the smart electric toothbrush market.

The market size of smart electric toothbrush is anticipated to attain a CAGR of 10% over the forecast period, i.e., 2024-2036.

The major players in the market are Colgate-Palmolive Company, Soocas Technology, Oral-B, Royal Philips, Caresmith, MIRISE Co., Ltd., Guangzhou Stars Pulse Co., Ltd., Panasonic Corporation, Yume Shokunin Co., Ltd, UFC SUPLLY Co., Ltd and others.

The Bluetooth segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North America region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Smart Electric Toothbrush Market Report Scope

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