1. Introduction
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Variables (Dependent and Independent)
2.2. Multi Factor Based Sensitivity Model
3. Executive Summary- Global Smart Electric Toothbrush Market
4. Market Dynamics
4.1. Drivers
4.2. Challenges
4.3. Opportunities
5. Global Smart Electric Toothbrush Market Outlook
5.1. Market Size and Forecast, 2018-2027
5.1.1. By Value (USD Million)
5.2. Market Share and Forecast, 2018-2027
5.2.1. By Connectivity
5.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
5.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
5.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
5.2.2. By Price Range
5.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
5.2.2.1.1. Low, 2018-2027F (USD Million)
5.2.2.1.2. Medium, 2018-2027F (USD Million)
5.2.2.1.3. High, 2018-2027F (USD Million)
5.2.3. By Distribution Channel
5.2.1.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
5.2.3.1.1. Online, 2018-2027F (USD Million)
5.2.3.1.2. Offline, 2018-2027F (USD Million)
5.2.4. By Region
5.2.4.1. Smart Electric Toothbrush Market Share (%), By Region (2018-2027F)
5.2.4.1.1. North America, 2018-2027F (USD Million)
5.2.4.1.2. Europe, 2018-2027F (USD Million)
5.2.4.1.1. Asia Pacific, 2018-2027F (USD Million)
5.2.4.1.2. Latin America, 2018-2027F (USD Million)
5.2.4.1.2. Middle East & Africa, 2018-2027F (USD Million)
6.North America Smart Electric Toothbrush Market Outlook
6.1. Market Size and Forecast, 2018-2027
6.1.1. By Value (USD Million)
6.2. Market Share and Forecast, 2018-2027
6.2.1. By Connectivity
6.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
6.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
6.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
6.2.2. By Price Range
6.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
6.2.2.1.1. Low, 2018-2027F (USD Million)
6.2.2.1.2. Medium, 2018-2027F (USD Million)
6.2.2.1.3. High, 2018-2027F (USD Million)
6.2.3. By Distribution Channel
6.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
6.2.3.1.1. Online, 2018-2027F (USD Million)
6.2.3.1.2. Offline, 2018-2027F (USD Million)
6.2.4. By Country
6.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
6.2.4.1.1. U.S., 2018-2027F (USD Million)
6.2.4.1.2. Canada, 2018-2027F (USD Million)
7.Europe Smart Electric Toothbrush Market Outlook
7.1. Market Size and Forecast, 2018-2027
7.1.1. By Value (USD Million)
7.2. Market Share and Forecast, 2019-2027
7.2.1. By Connectivity
7.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
7.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
7.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
7.2.2. By Price Range
7.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
7.2.2.1.1. Low, 2018-2027F (USD Million)
7.2.2.1.2. Medium, 2018-2027F (USD Million)
7.2.2.1.3. High, 2018-2027F (USD Million)
7.2.3. By Distribution Channel
7.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
7.2.3.1.1. Online, 2018-2027F (USD Million)
7.2.3.1.2. Offline, 2018-2027F (USD Million)
7.2.4. By Country
7.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
7.2.4.1.1. Germany, 2018-2027F (USD Million)
7.2.4.1.2. U.K., 2018-2027F (USD Million)
7.2.4.1.1. France, 2018-2027F (USD Million)
7.2.4.1.2. Italy, 2018-2027F (USD Million)
7.2.4.1.2. Spain, 2018-2027F (USD Million)
7.2.4.1.1. Russia, 2018-2027F (USD Million)
7.2.4.1.2. Rest of Europe, 2018-2027F (USD Million)
8.Asia Pacific Smart Electric Toothbrush Market Outlook
8.1. Market Size and Forecast, 2018-2027
8.1.1. By Value (USD Million)
8.2. Market Share and Forecast, 2019-2027
8.2.1. By Connectivity
8.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
8.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
8.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
8.2.2. By Price Range
8.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
8.2.2.1.1. Low, 2018-2027F (USD Million)
8.2.2.1.2. Medium, 2018-2027F (USD Million)
8.2.2.1.3. High, 2018-2027F (USD Million)
8.2.3. By Distribution Channel
8.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
8.2.3.1.1. Online, 2018-2027F (USD Million)
8.2.3.1.2. Offline, 2018-2027F (USD Million)
8.2.4. By Country
8.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
8.2.4.1.1. China, 2018-2027F (USD Million)
8.2.4.1.2. India, 2018-2027F (USD Million)
8.2.4.1.2. Japan, 2018-2027F (USD Million)
8.2.4.1.1. South Korea, 2018-2027F (USD Million)
8.2.4.1.2. Australia, 2018-2027F (USD Million)
8.2.4.1.2. Singapore, 2018-2027F (USD Million)
8.2.4.1.2. Thailand, 2018-2027F (USD Million)
8.2.4.1.2. Rest of Asia Pacific, 2018-2027F (USD Million)
9.Latin America Smart Electric Toothbrush Market Outlook
9.1. Market Size and Forecast, 2018-2027
9.1.1. By Value (USD Million)
9.2. Market Share and Forecast, 2019-2027
9.2.1. By Connectivity
9.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
9.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
9.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
9.2.2. By Price Range
9.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
9.2.2.1.1. Low, 2018-2027F (USD Million)
9.2.2.1.2. Medium, 2018-2027F (USD Million)
9.2.2.1.3. High, 2018-2027F (USD Million)
9.2.3. By Distribution Channel
9.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
9.2.3.1.1. Online, 2018-2027F (USD Million)
9.2.3.1.2. Offline, 2018-2027F (USD Million)
9.2.4. By Country
9.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
9.2.4.1.1. Brazil, 2018-2027F (USD Million)
9.2.4.1.2. Mexico, 2018-2027F (USD Million)
9.2.4.1.2. Argentina, 2018-2027F (USD Million)
9.2.4.1.2. Rest of Latin America, 2018-2027F (USD Million)
10.Middle East & Africa Smart Electric Toothbrush Market Outlook
10.1. Market Size and Forecast, 2018-2027
10.1.1. By Value (USD Million)
10.2. Market Share and Forecast, 2019-2027
10.2.1. By Connectivity
10.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
10.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
10.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
10.2.2. By Price Range
10.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
10.2.2.1.1. Low, 2018-2027F (USD Million)
10.2.2.1.2. Medium, 2018-2027F (USD Million)
10.2.2.1.3. High, 2018-2027F (USD Million)
10.2.3. By Distribution Channel
10.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
10.2.3.1.1. Online, 2018-2027F (USD Million)
10.2.3.1.2. Offline, 2018-2027F (USD Million)
10.2.4. By Country
10.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
10.2.4.1.1. Israel, 2018-2027F (USD Million)
10.2.4.1.2. Saudi Arabia, 2018-2027F (USD Million)
10.2.1.1.1. UAE, 2018-2027F (USD Million)
10.2.1.1.2. South Africa, 2018-2027F (USD Million)
10.2.1.1.1. Rest of Middle East & Africa, 2018-2027F (USD Million)
11.Competitive Landscape
11.1. Company Profiles
11.1.1. Koninklijke Philips NV
11.1.1.1. Company Overview
1.1.1.2. Business Strategy
11.1.1.2.1. Growth Expansion Strategy
11.1.1.2.2. Distribution Channel Strategy
11.1.1.3. Key Product Offerings
11.1.1.4. Financial Performance
11.1.1.5. Key Performance Indicators
11.1.1.6. Risk Analysis
11.1.1.7. Recent Development
11.1.1.8. Regional Presence
11.1.1.9. SWOT Analysis
11.1.2. Procter & Gamble (Oral-B)
11.1.3. Kolibree
11.1.4. ONVI, LLC
11.1.5. Colgate Palmolive
11.1.6. Beam Technologies Inc
11.1.7. Xiaomi
11.1.8. Soocas (Shenzhen) Technology Co., Ltd
Smart Electric Toothbrush Market size is anticipated to reach USD 1 Billion by the end of 2036, witnessing around 10% CAGR during the forecast period, i.e., 2023-2036. In the year 2023, the industry size of smart electric toothbrush was over USD 549 Million. The increase can be attributed to a growing population and growing oral diseases globally. As per an estimation, around 15% of children and adolescents in the US were predicted to have oral health issues in 2020. This factor has led to a proliferation of electric toothbrushes around the world. Smart electric toothbrushes help to prevent tooth decay, maintain gum health, and preserve the teeth's strength.
The key market brands increasingly emphasize incorporating AI technology to draw more consumers, especially among tech enthusiasts. AI technology provides enhancement of the product for recording, monitoring, and tracking the health of the teeth, thus acting as an opportunity for market growth.
Growth Drivers
Challenges
Base Year |
2023 |
Forecast Year |
2024-2036 |
CAGR |
~ 10% |
Base Year Market Size (2023) |
~ USD 549 Million |
Forecast Year Market Size (2036) |
~ USD 1 Billion |
Regional Scope |
|
Connectivity (Bluetooth, Wi-Fi Enabled)
The smart electric toothbrush market from the Bluetooth segment is expected to hold a share of 55% during the forecast period. As they analyze dental care issues and enhance brushing behaviours, smart electric toothbrush demand is growing significantly. The demand for smart electric toothbrushes is progressing at a substantial rate as it analyses dental care problems and improves brushing habits. In addition, the toothbrush is made with a variety of intelligent technologies that enable it to collect information from its mouth by means of 3D motion sensors. Bluetooth and WiFi allow easy navigation of the oral cavity.
Price Range (Low, Medium, High)
Smart electric toothbrush market from the medium range segment is anticipated to hold a share of 46% by the end of 2036. A major factor for which this category is expected to experience strong growth is the increasing disposable income in almost all regions of the world. Due to rising per capita income, the people of the Middle East and Africa region are expected to have more purchasing power which is likely to lead to market growth. The average disposable income for South African households in 2022 was roughly USD 2,638 South African rand. The average discretionary income in the prior year was USD 2,630 thus this was marginally higher. Therefore, this factor is accelerating the growth of the segment.
Our in-depth analysis of the global market includes the following segments:
Type |
|
Connectivity |
|
Price Range |
|
Distribution Channel |
|
End-User |
|
North American Market Forecast
The smart electric toothbrush market in North America is expected to hold the largest share of 36% by the end of 2036. The market is growing in the region due to the presence of major key players. Further, key players are taking the initiative to add smart features to the toothbrush. Also, the growth of personal consumption expenditure among people of this region is estimated to have a significant impact in surging the sales for the product. Moreover, electric toothbrushes are used widely in the region which is also driving market growth. In 2020, 131.43 million Americans used electric toothbrushes, according to the report.
APAC Market Statistics
The smart electric toothbrush market is expected to grow with a share of 26% during the forecast period. Also, it is expected that the Asia Pacific region will start to grow at a faster rate than other regions over the forecast period. The growth is also due to the increasing economic activity in regions like Indonesia. This is also to improve the purchasing and investment capacity of consumers, which are further estimated to increase demand for smart electric toothbrushes in this region. Also, increased cases of oral diseases are also growing the growth of the market in the region. According to the findings of a comprehensive survey carried out across India in 2020, over 17% of the respondents experienced tooth decay and cavities.
Author Credits: Abhishek Verma
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