Public Cloud Market Analysis

Deployment Model (SaaS, IaaS, PaaS)

SaaS segment is set to hold over 64.5% public cloud market share by the end of 2037. The dominance is attributed to its ease of implementation and scalability. Businesses benefit from its subscription-based model, which eliminates the need for complex infrastructure while enabling automatic updates and seamless access to advanced features. In March 2022, Synopsys, Inc. launched a new cloud-optimized electronic design automation (EDA), offering access to the company's cloud-optimized design. Such developments by the prominent players in the market are boosting the segment’s growth further.

Organization (SME, Large Enterprise)

Based on organization, the small and large enterprise (SMEs) public cloud market. SMEs are driving cloud adoption as they leverage its affordability and flexibility to compete with larger organizations. Public cloud solutions empower SMEs to access enterprise-grade tools, streamline operations, and scale rapidly without heavy upfront investments in IT infrastructure. In April 2023, SAP Southeast Asia launched Grow with SAP to help SMEs adopt cloud enterprise resource planning that enables speed, predictability, and continuous innovation. Industry players are initiating several expansion strategies and developments to enhance their market presence, and continuously upgrading their services as per the demands.

Our in-depth analysis of the market includes the following segments: